Music Merchandising Majors

A degree in music merchandising gives you a diverse education in music and gives you the opportunity to work as a music merchandiser or marketer. Learn about the available degree options, common course topics and career prospects. Schools offering Music Business degrees can also be found in these popular choices.

What Are My Degree Options?

Many schools offer bachelor's degree programs in music merchandising, usually as a part of the coursework of a more comprehensive major. Due to the requirements for practical application and internship participation, online options for music merchandising majors are difficult to find.

Online Options Not generally available at the bachelor's level
Common Courses Sales, communications, vocal or instrumental performances, recording
Career Opportunities Music promoting, music marketing, music retail, music merchandiser

What Will I Learn as a Music Merchandising Major?

Most bachelor's degree programs in music merchandising include several business, marketing, advertising and economics courses. Some schools integrate teaching from both business and music departments for a music merchandising major. In this respect, you'll learn about sales, communications and business law that pertain to the music industry, as well as music appreciation and performance arts.

You might participate in vocal or instrumental music lessons and engage in conducting or performance recitals that give you an understanding of the music industry from a performer's perspective. Additionally, some programs include instruction in music recording, mixing, technology and other aspects of making music. Most programs give you the opportunity to complete at least one internship, allowing you to apply your didactic training through professional, hands-on experience.

What Kind of Job Could I Get?

With a music merchandising degree, you can qualify to sell instruments, sheet music or records in a wholesale or retail setting. You might also work in music promotion, marketing or broadcasting for recording companies, broadcast media outlets or as an agent for a music group or performer. Depending on the amount of business education you receive, you might graduate with the necessary skills to manage a store or retail operation that sells musical equipment and accessories.

According to the U.S. Bureau of Labor Statistics (BLS), merchandisers are often responsible for buying and selling wholesale goods that are marketed to the public (www.bls.gov). You'll need to have a deep understanding of your target audience and the industry. The BLS reported that larger employers sometimes seek merchandising specialists with a master's degree. Due to the constantly changing fields of music, performing arts and consumer merchandising, you're recommended to continue your education through avenues such as graduate studies or professional seminars in order to advance in your career and stay current on the music industry.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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