Online Marketing Courses
Find out about the types of existing online marketing courses by reading their descriptions here. Explore degree options and learn how distance learning is conducted.
What Do Online Marketing Courses Cover?
Online marketing courses usually cover a wide range of business and sales topics, including accounting, finance, market research, management, project planning and communications. Some courses might focus on Internet marketing with an emphasis on SEO, campaign development and Web metrics. You may also encounter online marketing courses in consumer behavior, international sales, advertising fundamentals, human resource development, global operations and entrepreneurship. Examples of the type of courses you might find online in the study of marketing are listed below.
Principles of Marketing
The focus in this course is on decision making, organization, planning, and control as they are applied in business marketing. Topics may include market strategy and research, consumer behavior, and market segmentation.
Students learn how to survey economic, social, and logistical aspects of the market to strategically position a business for success. Topics may include tourism, regional planning, and target markets. Students will learn how to choose the right methodology for collecting and analyzing data.
This course introduces students to core principles including buyer decision process, decision-making in marketing, and price policy. Students will learn to understand marketing systems and the behavior of buyers.
Students will learn how to manage projects within a business structure. Learning different methods of project management will help students understand how to strategically apply the techniques. Topics of discussion may include constraints, selecting projects, scheduling, how to align projects with the organization's culture and structure, and risk.
This type of course will address how to develop strategies that meet consumer demands and will explore trends, niche marketing, and distribution channels. Students may learn how to evaluate a firm's opportunity and sustainability.
What Levels Are Courses Offered?
Online marketing courses are offered at both the undergraduate and graduate degree levels. At the undergraduate level, you can take classes as part of a Bachelor of Science in Marketing Management or Bachelor of Science in Business Administration with a marketing concentration. At the graduate level, marketing courses may be offered as part of a Master of Science in Marketing or Master of Business Administration with a marketing specialization.
How Do Online Marketing Courses Work?
When taking online courses, regular access to a computer and high-speed Internet connection is required. Coursework can typically be completed on your own time and at your own pace. However, you'll still have deadlines for exams, assignments and projects. Most online classes offer a website where you can access the course syllabus, read and review material, and communicate via discussion board or e-mail with your classmates and instructor. Additionally, you may need to purchase or download software like Adobe Photoshop and Microsoft PowerPoint to complete marketing projects and presentations, as well as textbooks for any required reading.