Ontario Business School Using ITunes to Distribute Case Studies

iTunes isn't just for fans of music. Users can also access educational content through its bookstore. The Richard Ivey School of Business at the University of Western Ontario is the latest in a long line of educational institutions to use the popular software program. The business school isn't dipping its toe into the iTunes publishing waters, however. It's making a big splash by distributing over 500 case studies. Schools offering Business degrees can also be found in these popular choices.

itunes

New Kid on the Block

Only Harvard University publishes more business case studies than the Richard Ivey School of Business at the University of Western Ontario. However, the distribution of approximately 500 business case studies by the Richard Ivey School of Business makes it the largest publisher in this area on iTunes. The Richard Ivey School of Business was formed in 1922 and for almost as long, the case method has been central to the school's approach on teaching general management. The case studies allow readers to analyze a particular business issue, make judgments and then determine an appropriate course of action.

Case studies are available in other areas too, such as accounting, entrepreneurship, international business, marketing and organizational behavior. The business school also has a second campus in Hong Kong and many of the case studies are specific to Asian countries and business concerns. The case studies and articles from the Ivey Business Journal are available through the iBookstore portal. Users can access the content by visiting the iTunes website, the iTunes software program or the iBooks app for the iPod Touch, iPhone and iPad. Each case study can be downloaded for $3.99 in Canadian currency, or about $4.08 U.S.

Just the Beginning

While its initial submission of roughly 500 case studies puts the Richard Ivey School of Business at the head of the pack, it's only the beginning. The school has plans to add more on a regular basis. Currently, the school publishes 200 case studies annually. The number of these that will be distributed to iTunes is unknown. The goal of the iTunes publishing initiative according to Paul Beamish, Director of Ivey Publishing, is to reach a wider audience that may have not been previously aware of business case studies. Typically, students and executives make up a large portion of the school's case-study audience but with the large number of iTunes users worldwide, Mr. Beamish's goal of appealing to broader readership is certainly realistic.

Learn how iTunes is helping to lower textbook costs for students.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • The Art Institutes

    The Art Institutes responds quickly to information requests through this website.

    Popular programs at The Art Institutes:

    • Associate Programs
    • Certificates

    Campus Locations:

    • California: San Bernardino, Santa Ana
  • Widener University

    Widener University responds quickly to information requests through this website.

    Popular programs at Widener University:

    • Master

    Online Programs Available

  • Benedictine University

    Benedictine University responds quickly to information requests through this website.

    Popular programs at Benedictine University:

    • Master
    • Bachelor Degrees
    • Certificates

    Online Programs Available

  • University of the Rockies

    University of the Rockies responds quickly to information requests through this website.

    Popular programs at University of the Rockies:

    • Doctoral
    • Master

    Online Programs Available

  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master
    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
      • DBA in Management
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Winthrop University

    Winthrop University responds quickly to information requests through this website.

    Popular programs at Winthrop University:

    • Master

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master
    • Certificates

    Online Programs Available

  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Master
    • Bachelor Degrees
    • Certificates

    Online Programs Available

  1. 1
  2. 2
  3. 3
  4. 4
  5. Next »