Publicist Training and Degree Programs

Publicists help to generate interest and manage the images of celebrities and public figures. Degree programs are available at the undergraduate and graduate levels, and some are online. Read on to learn more about relevant degree programs and to find out how you can obtain a position. Schools offering Public Relations degrees can also be found in these popular choices.

What Is a Publicist?

A publicist acts on behalf of a client, such as a celebrity, politician, sports team or business, and writes press releases about new developments in the client's career. Your main job as a publicist is to generate interest in a client. Not only will you be at the front lines of any big changes that happen with a client, you'll also be able to control information in the media and manage a client's public image.

Key Job Responsibilities Promote clients and manage their public images
Degree Levels Bachelor's, master's
Common Courses Public communication, persuasion, crisis communication, speech writing, strategic communication
Online Options Online and combined online/on-campus programs available

How Do I Become A Publicist?

Many programs exist that train you to become a publicist. Some of the more popular options include business, communications and journalism majors. However, a bachelor's or master's degree in public relations provides you with the best background to work as a publicist. Public relations programs at the undergraduate and graduate levels often include journalistic and communications topics within the curricula.

What Will I Study in a Public Relations Program?

In a bachelor's degree program, you'll learn public and interpersonal communications skills, effective uses of multimedia outlets and relationship marketing. Some of the subjects and theories that may help you in the field include persuasion theory, social influence, grant writing, crisis communications and information assessment. Courses also teach you how to interact with different cultures, personalities and age groups.

A master's degree program prepares you for stepping into a publicist role and may be useful for advancing your career. You'll learn how to pitch ideas, influence people, use strategic communication methods and write speeches. You'll also study ethics, research methodologies and marketing. Since media relations plays such a large role in the career of a publicist, courses teach you how to use different media types, modern terminology and popular trends that help you to create branding for your clients.

Can I Earn a Degree Online?

Quite a few colleges offer public relations degrees online at both the bachelor's and master's levels. You may find relevant courses and training within online journalism or communications programs. Some offer online programs in a hybrid format, providing some coursework online and requiring some attendance in on-campus lectures or seminars. Additionally, you may choose to combine online and on-campus study, where available, to interact with teachers and peers. In addition to Internet-based courses, schools may provide distance learning options locally through cable television stations.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Seton Hall University

    Seton Hall University responds quickly to information requests through this website.

    Popular programs at Seton Hall University:

    • Master

    Online Programs Available

  • Penn Foster High School

    Penn Foster High School responds quickly to information requests through this website.

    Popular programs at Penn Foster High School:

    Online Programs Available

  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Saint Leo University

    Saint Leo University responds quickly to information requests through this website.

    Popular programs at Saint Leo University:

    • Master

    Online Programs Available

  • New England College

    New England College responds quickly to information requests through this website.

    Popular programs at New England College:

    • Bachelor Degrees

    Online Programs Available

  • Post University

    Post University responds quickly to information requests through this website.

    Popular programs at Post University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

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