Sales and Marketing Bachelor's Degree

Bachelor's degree programs in sales and marketing can prepare you for organizational and presentational roles in the field. Learn what's included in the degree, whether you can earn the degree online, possible careers, and the employment outlook for the field. Schools offering Marketing degrees can also be found in these popular choices.

What Are Sales and Marketing Bachelor's Degree Programs?

Sales and marketing can be offered through a variety of programs, including communication, mass communications, media, journalism or business. Bachelor's degree programs in these areas generally award degrees like the Bachelor of Science, Bachelor of Business Administration or Bachelor of Science in Business Administration with majors that can include sales and marketing, professional sales and marketing management.

Typical courses you might find in a program include operations management, marketing principles, Internet-based marketing, sales techniques, finance, sales management, account management, sales force development and persuasion. Many schools offer internship opportunities at a partner organization, business, firm or agency.

Common Courses Operation management, sales techniques, finance
Online Availability Fully or partially (varies by school)
Possible Careers Public relations manager, sales manager, marketing manager

What Are Some Online Options?

You may have the opportunity to pursue some or all courses in an online delivery format. Though generally presented asynchronously to accommodate your schedule, online courses may have specific start and finish dates.

Programs that are partially online require a certain amount of in-person participation. This can vary between schools from live on-campus class attendance to mandatory internships. Programs that are 100% online may require you to complete a capstone project, rather than an internship. Capstone projects may consist of directed, independent study and presentation of a final paper.

What Is the Career Outlook?

According to the U.S. Bureau of Labor Relations (BLS), a bachelor's degree may qualify you for a wide range of occupations, such as public relations manager, marketing manager and sales manager ( Obtaining professional certification or a master's degree with a sales or marketing emphasis may also help increase your job prospects.

In 2014, the BLS projected that employment growth for sales managers would increase 5% from 2014-2024, while marketing managers would see a 9% increase over the same period. The BLS also reported in 2014 that the average annual salary for public relations managers was $101,510, while the average for sales managers was $110,660 and marketing managers earned $127,130.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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