Sales and Marketing Management Bachelor's Degree

In a sales and marketing management bachelor's degree program, you'll learn how to communicate with consumers and you can learn how to monitor and analyze sales statistics. Read about online learning options for undergraduate sales and marketing management programs. Check the employment outlook for the marketing management field, and get salary info for these managers. Schools offering Marketing Management degrees can also be found in these popular choices.

What Are Some Program Specifics?

Overall, in this bachelor's degree program, you can learn the skills necessary to oversee market trend research and how to strategize and manage promotional projects and processes. You also develop effective communication techniques used to encourage consumers to invest in specific ideas, goods and services. It generally takes four years to finish a program that can consist of 122-128 credits. Completion can result in a Bachelor of Science, Bachelor of Business Administration or Bachelor of Science in Business Administration in an area such as sales or marketing management or a combination of the two.

Typical courses you might encounter include macroeconomics and microeconomics, sales strategies and management, promotion and communications, social marketing, product management, statistics, consumer behavior and business-to-business marketing. You may also have the opportunity to complete an internship at a school-partnered independent firm.

Skills Learned How to oversee market trend research and manage promotional projects
Common Courses Social marketing, business-to-business marketing, microeconomics, sales strategies and management, statistics
Online Availability Online programs are available
Job Outlook 7% increase between 2016-2026 (for sales managers)

Source: U.S. Bureau of Labor Statistics

Why Is a Sales and Marketing Management Bachelor's Degree Necessary?

Marketing managers concentrate on promoting an organization's products and services. They do this by developing strategies and overseeing lower level departmental managers and specialists. Sales managers focus on the distribution of products and services and supervision of sales representatives and lower managers. They're responsible for monitoring and analyzing sales statistics. The duties of marketing and sales managers are closely related. In smaller firms, they may be rolled into one position. They work in cooperation with advertising and public relations specialists and managers.

Because of the high degree and wide range of responsibilities involved, the U.S. Bureau of Labor Statistics (BLS) asserts that employers prefer to hire individuals who hold at least a bachelor's degree with an emphasis on marketing ( The BLS further states that it can be to your advantage if the program you choose contains a work-study or internship component. You may be able to locate a suitable program through the online directory maintained by the Association to Advance Collegiate Schools of Business (AACSB). The National Center for Education Statistics (NCES) is also an excellent source of schools that may offer appropriate bachelor's degree programs in sales and marketing.

What Are My Online Study Opportunities?

There is a wide variety of online delivery systems available. The exact makeup of the format is determined by individual schools. You may be able to complete an entire program online or have the option of participating in a hybrid program. Hybrid means that programs or the individual courses may be delivered partially online and partially on campus.

Programs are typically presented asynchronously, which gives you the chance to access courses at your convenience within a prescribed time period. Schools may give you the option to participate in live, virtual classrooms at designated times. You may be required to participate in a discussion room and submit a specified number of assignments per week. In lieu of an internship, online programs may include a capstone project at the end of your senior year.

What About Employment and Wage Possibilities?

According to the BLS, employment opportunities for sales managers are expected to increase 7% from 2016-2026. This increase may be due in part to the creation of more goods and services offered to the public and between businesses. This spurs more competition in the marketplace, which can call for more sales and marketing specialists and managers.

Your advancement potential may be enhanced by graduate education as well as the completion of continuing education units (CEU). Firms may offer CEUs in-house or through an agreement with an academic institution. Your participation in seminars, workshops and conferences may also work in your favor.

Certification is not mandatory in the area of sales and marketing management; however, it can attest to your competence and professionalism. If you meet education and experience requirements, you may qualify to sit for a certification examination administered by a professional organization such as Sales and Marketing Executives International, Inc. (SMEI).

In 2018, the BLS determined the mean annual wage for sales managers to be $140,320. The mean annual salary for marketing managers was determined to be $147,240.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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