Top Schools for a Bachelor's in Marketing

With a bachelor's degree in Marketing, you should expect to learn about topics such as marketing research and analysis, how to position products, value management and relationship building. Explore three of the top 10 schools in the United States, their unique program offers and networking opportunities to ensure their students are successful upon graduation. Schools offering Marketing degrees can also be found in these popular choices.

What Should I Look For in a Top Bachelor's in Marketing School?

Marketing is typically a specialization within a bachelor's of business administration (BBA) or bachelor's in general business program. When looking into a business school's marketing department, you should consider the different faculty members' areas of expertise. Are they interested in the same facets of marketing that interest you, like brand management or consumer behavior? Faculty experience in the private sector is also important, as it shows a level of practical knowledge outside of academia.

If your interests are research-related, you might consider where a school's marketing department ranks in the Faculty Scholarly Productivity Index published by The Chronicle of Higher Education. Many of the top schools have research centers whose work is regularly cited by corporations and U.S. government agencies, as well as publications like the Wall Street Journal and the New York Times. Also consider a school's job placement rate for graduates, as top schools tend to have higher rates than others.

What Are Three Top Schools for a Bachelor's Degree in Marketing?

University of Michigan in Ann Arbor, MI

U.S. News and World Report cited the undergraduate marketing program at Ross as the country's top program in 2019. Campus organizations like the BBA marketing club or the luxury goods and retail club help students build their networks and locate career opportunities. A BBA in marketing is available, or students can earn a dual degree in marketing and a related field.

University Of Pennsylvania in Philadelphia, PA

The University of Pennsylvania is home to the world's first college-level business school, the Wharton School of Business. The marketing department at Wharton is the most published and cited of its kind. Ranked by U.S. News and World Report in 2019 as having the second best undergraduate marketing program in the country. Wharton students earn a Bachelor of Science (B.S.) in Economics with a marketing concentration. Degree options include:

  • B.S. in Economics: Marketing
  • B.S. in Economics: Marketing and Communication
  • B.S. in Economics: Marketing and Operations Management

University of Texas in Austin, TX

McCombs ranked fourth place in marketing among U.S. News and World Report for 2019. This publication also found the school's marketing program was the eleventh best in the country. Students may pursue a BBA in Marketing or another specialization closely linked to marketing, like international business or finance.

Ten Top Colleges for Marketing Majors

College/University Institution TypeLocationEstimated Undergrad In-State Tuition*
New York University 4- year, Private New York, NY$52,000
University of California--Berkeley 4- year, Public Berkeley, CA$45,000
University of North Carolina--Chapel Hill 4- year, Public Chapel Hill, NC$9,000
Indiana University--Bloomington 4- year, Public Bloomington, IN$11,000
University of Virginia4- year, Public Charlottesville, VA$18,000
University of Wisconsin--Madison 4- year, Public Madison, WI$10,500
St. Joseph's University 4- year, Private Philadelphia, PA$45,000
University of Southern California 4, year, PrivateLos Angeles, CA$56,000
University of Minnesota--Twin Cities4-year, Public Minneapolis, MN$15,000
Fairfield University 4-year, Private Fairfield, CT$48,000

*Source: NCES, U.S. Department of Education

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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