Top Schools for a Bachelor's in Marketing
With a bachelor's degree in Marketing, you should expect to learn about topics such as marketing research and analysis, how to position products, value management and relationship building. Explore three of the top 10 schools in the United States, their unique program offers and networking opportunities to ensure their students are successful upon graduation.
What Should I Look For in a Top Bachelor's in Marketing School?
Marketing is typically a specialization within a bachelor's of business administration (BBA) or bachelor's in general business program. When looking into a business school's marketing department, you should consider the different faculty members' areas of expertise. Are they interested in the same facets of marketing that interest you, like brand management or consumer behavior? Faculty experience in the private sector is also important, as it shows a level of practical knowledge outside of academia.
If your interests are research-related, you might consider where a school's marketing department ranks in the Faculty Scholarly Productivity Index published by The Chronicle of Higher Education. Many of the top schools have research centers whose work is regularly cited by corporations and U.S. government agencies, as well as publications like the Wall Street Journal and the New York Times. Also consider a school's job placement rate for graduates, as top schools tend to have higher rates than others.
What Are Three Top Schools for a Bachelor's Degree in Marketing?
University of Michigan in Ann Arbor, MI
U.S. News and World Report cited the undergraduate marketing program at Ross as the country's top program in 2019. Campus organizations like the BBA marketing club or the luxury goods and retail club help students build their networks and locate career opportunities. A BBA in marketing is available, or students can earn a dual degree in marketing and a related field.
University Of Pennsylvania in Philadelphia, PA
The University of Pennsylvania is home to the world's first college-level business school, the Wharton School of Business. The marketing department at Wharton is the most published and cited of its kind. Ranked by U.S. News and World Report in 2019 as having the second best undergraduate marketing program in the country. Wharton students earn a Bachelor of Science (B.S.) in Economics with a marketing concentration. Degree options include:
- B.S. in Economics: Marketing
- B.S. in Economics: Marketing and Communication
- B.S. in Economics: Marketing and Operations Management
University of Texas in Austin, TX
McCombs ranked fourth place in marketing among U.S. News and World Report for 2019. This publication also found the school's marketing program was the eleventh best in the country. Students may pursue a BBA in Marketing or another specialization closely linked to marketing, like international business or finance.
Ten Top Colleges for Marketing Majors
|College/University||Institution Type||Location||Estimated Undergrad In-State Tuition*|
|New York University||4- year, Private||New York, NY||$52,000|
|University of California--Berkeley||4- year, Public||Berkeley, CA||$45,000|
|University of North Carolina--Chapel Hill||4- year, Public||Chapel Hill, NC||$9,000|
|Indiana University--Bloomington||4- year, Public||Bloomington, IN||$11,000|
|University of Virginia||4- year, Public||Charlottesville, VA||$18,000|
|University of Wisconsin--Madison||4- year, Public||Madison, WI||$10,500|
|St. Joseph's University||4- year, Private||Philadelphia, PA||$45,000|
|University of Southern California||4, year, Private||Los Angeles, CA||$56,000|
|University of Minnesota--Twin Cities||4-year, Public||Minneapolis, MN||$15,000|
|Fairfield University||4-year, Private||Fairfield, CT||$48,000|
*Source: NCES, U.S. Department of Education