What Are the Requirements to Work in Events Management?

Events managers plan large festivals, concerts, conferences or worker retreats, overseeing them from their inception through the aftermath of the main event. Learn about the requirements needed to work in events management. Schools offering Hospitality Management degrees can also be found in these popular choices.

Events Management Defined

Events management is a sub-field of hospitality management where you plan, organize and execute a large- or small-scale event. Events managers oversee concerts, festivals, retreats, conferences or parties while working for college and professional athletic departments, corporations and promoters. As an events manager, you would need to plan the event, advertise it to the appropriate demographic, make personnel decisions that would fit the event and ensure that it is pulled off as efficiently and problem-free as possible. Some of the requirements for working in a career in events management include training and skills in the areas described below.

Important Facts About Events Management

Median Salary (2016) $48,075 (for all event managers)
Entry-level Education Bachelor's degree
Job Outlook (2014-2024) 9% to 13% (faster than average)
Similar Occupations Administrative services managers, public relations specialists, advertising and promotions managers, and agents/business managers of recording artists

Sources: PayScale.com, O*Net Online.

Strategic Planning

As an event manager, you would be tasked with developing the concepts behind the event. You'd then create the event according to its theme, locale and targeted demographic. A bachelor's degree program in hospitality management or marketing would provide you with the training to organize the event from the ground up. You might take classes on design, ethics, business and risk management; these classes would help you learn how to design and execute an event within a set budget.

Marketing

It is your responsibility as the event manager to market and advertise your event to the proper audience. Degree programs in hospitality management typically include some marketing courses; a supplementary certificate program in marketing is another educational option. Marketing coursework would instruct you in how to properly market the event and plan the advertising campaign. You could expect to take classes on marketing and coordination, which will help you plan the shape and scope of your event's marketing campaign, including how to advertise through different media such as television, print, radio and social media.

Other Requirements

Depending on the event and its location, you might be required to have state or federal clearances. Since it takes many different people (such as artists, vendors and supplementary staff) to pull off an event, you will also need to have excellent oral and written communication skills. You will need to be highly organized and have excellent reaction, problem-solving and multitasking skills. You may also need to be proficient in Microsoft Word, Excel and PowerPoint.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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