What Are the Top Universities for Marketing and Advertising?

Find out tips for selecting a good marketing or advertising degree program. Learn about top schools offering degree programs in this field and compare these schools. Schools offering Marketing degrees can also be found in these popular choices.

What Makes a Top Marketing and Advertising University?

Top marketing schools often have faculty members who conduct research that is highly regarded by corporations and large publications. Research opportunities in various marketing specialties should be available to supplement your classroom learning. The best marketing schools should have faculty members who specialize in a wide-range of marketing and advertising subjects in order for you to gain knowledge in the area of marketing you're interested in. You may also want to look for schools that give you opportunities to network and work with marketing industry professionals.

Three Top Marketing Schools

University of California in Berkeley

The University of California - Berkeley (UC) is a public university that was ranked as the number 6 business school in 2018, according to Bloomberg Businessweek. For 2019, U.S. News & World Report ranked Berkeley as the number six marketing undergraduate school and the number nine marketing graduate college.

The Haas School of Business at UC features the Career Management Group, which gives you the opportunity to meet with industry professionals and potential employers through mixers, career panels, job fairs and workshops. Many large companies, including Facebook, Google and Apple, have taken part in on-campus recruiting for business students. UC also has marketing-related research institutes, such as the Haas@Work Program and the Garwood Center for Corporate Innovation. The marketing faculty members are nationally recognized and conduct research in consumer trends, behavior modelling and marketing strategies. The bachelor's program in business offers marketing courses, and the Ph.D. program in marketing allows you to choose a research focus in consumer behaviour or marketing science. UC offers the following marketing programs:

  • Bachelor of Science in Business Administration
  • Master of Business Administration in Marketing
  • Doctor of Philosophy in Marketing

University of Michigan in Ann Arbor

The University of Michigan - Ann Arbor (UM) is a public university ranked as the top undergraduate marketing college and the second-best graduate marketing school by U.S. News & World Report for 2019. The marketing faculty members have diverse research interests, ranging from word-of-mouth marketing to pharmaceutical marketing. The Ross School of Business at UM offers additional career services, including counseling sessions with staff members, resume assistance and access to career databases. The Ross Schools of Business has over 70 clubs, such as the BBA Marketing Club, the MBA Marketing Club and the Ross Student Association. UM offers these marketing degrees:

  • Bachelor of Business Administration in Marketing
  • Master of Business Administration in Marketing
  • Doctor of Philosophy in Marketing

University of Pennsylvania in Philadelphia

The University of Pennsylvania (UP) was ranked as the number two undergraduate marketing college and the number two marketing graduate school by U.S. News & World Report for 2019. UP is home to a few different marketing research centers, including the Jay H. Baker Retailing Initiative and the Wharton Customer Analytics Initiative. UP also features the Wharton Behavioral Lab, which is a state-of-the-art facility that is used by students and faculty members to conduct business research. The marketing department faculty members have won numerous honors, such as the Excellence in Teaching Award and the dissertation proposal for the Society for Marketing Advances. You can pursue the following degrees at UP:

  • Bachelor of Arts in Marketing
  • Bachelor of Arts in Marketing and Communication
  • Bachelor of Arts in Marketing and Operations Management
  • MBA in Marketing
  • MBA in Marketing Management
  • MBA in Marketing and Operations Management
  • Doctor of Philosophy in Marketing

Ten More Top Marketing Schools

College/UniversityInstitution TypeLocationEstimated Undergrad In-State Tuition*
University of Southern California4-year, PrivateLos Angeles, CA$56,000
Fordham University4-year, Private, not-for-profitNew York, NY$53,000
New York University4-year, Private, not-for-profitNew York, NY$52,000
University of Texas4-year, PublicAustin, TX$11,000
University of North Carolina4-year, PublicChapel Hill, NC$9,000
Indiana University4-year, PublicBloomington, IN$11,000
University of Virginia4-year, PublicCharlottesville, VA$18,000
University of Wisconsin4-year, PublicMadison, WI$11,000
St. Joseph's University4-year, Private, not-for-profitPhiladelphia, PA$45,000
Cornell University 4-year, Private, not-for-profit Ithaca, NY$55,000

Source: *NCES, U.S. Department of Education

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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