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What Can I Do with a Bachelor's Degree in Marketing?

The broad nature of bachelor's degree programs in marketing gives students various career options after graduation. Read on to learn about career opportunities in this field, and check the salary potential for each position.

Jobs in Marketing

A marketing degree program teaches students how to sell products and how to build loyal groups of consumers. Because these skills are useful in many organizations, those with a bachelor's degree in marketing have many career options, including the following.

Important Facts About This Field

Job Outlook (2016-2026) 10% growth (for advertising, promotions, and marketing managers)*
Key Skills Creativity, analytical, organizational, decision-making skills
Similar Occupations Content manager, account manager, digital strategist, social media manager
Professional Certification The Certified Marketing Professional certification is offered by the Direct Marketing Association

Source: *U.S. Bureau of Labor Statistics

Work in Digital Marketing

Digital marketing teams are responsible for creating marketing campaigns using digital tools, such as e-mail, websites, text messages and more. Marketing majors who are interested in emerging digital technology and social media may choose to work in digital marketing. Organizations look to digital marketers to use blogs, online videos and the like to increase web traffic and attract consumers.

Those who hold a bachelor's degree may initially work as a digital marketing specialist, but advancement into a marketing manager position is possible with experience. As of May 2019, PayScale.com reported that online marketing specialists earned a median annual salary of $50,315, while the median wage for digital marketing managers was $65,216 per year as of June 2019.

Launch a Direct Marketing Career

The University of Akron's Taylor Institute for Direct Marketing, www.uakron.edu, reports that marketing departments in ad agencies and various other businesses employ direct marketers. Direct marketers sell products to a target group of consumers using direct tactics, including mailing catalogs and coupons and making phone calls. The goal of direct marketing is to get customers to respond and react to a campaign. Professionals in this branch of marketing must understand consumer behaviour and be able to direct products and services accordingly.

PayScale.com listed a salary range for most direct marketing managers of $49,000-$99,000 per year in May 2019. The median annual income for these professionals at that time was $62,607, according to the site.

Become a Marketing Copywriter

Those who have a bachelor's degree in marketing and a way with words may want to pursue a copywriting career. Marketing copywriters write the messages used in advertisements, newsletters and more to inspire consumers to purchase a product or service. Copywriters can work on a marketing team or on a freelance basis to create strategic and innovative copy.

Persons who can think quickly while multitasking and keeping a brand's image in mind may be particularly suited for this career. June 2019 data from PayScale.com indicated a median yearly wage of $48,607 for marketing copywriters, with the majority earning between $34,000 and $71,000.