What Can I Do with an Associate Degree in Marketing?
Students who earn an associate's degree in marketing often have a broad understanding of advertising, consumer behavior and the principles of marketing. Read on to find out more about these career opportunities.
Associate's Degree in Marketing
Marketing graduates are qualified to work in many areas of the field. We will particularly discuss direct, business, and digital marketing in this article.
Important Facts About Marketing
|Median Salary (2018)||$134,290 (for marketing managers)*|
|Job Outlook (2016-2026)||10% growth (for marketing managers)*|
|Key Skills||Decision-making, analytical, organizational, and interpersonal skills|
|Similar Occupations||Advertising Sales Agent, Market Research Analyst, Public Relations Specialist|
Source: *U.S. Bureau of Labor Statistics
Many students who hold an associate's degree in marketing choose to work as direct marketers. Direct marketers target large groups of consumers when trying to sell products. Usually, these professionals will send out catalogs or make phone calls to reach potential customers. Direct marketing professionals must have a keen understanding of consumer behavior. Because marketing degree programs provide extensive training on reaching consumers, marketing graduates are particularly suited for this field. According to the University of Akron's Taylor Institute for Direct Marketing, direct marketers often find jobs at ad agencies and various other businesses (www.uakron.edu).
Marketing graduates interested in personal interaction with other business professionals may consider a career in business marketing. Business marketing, also called business-to-business marketing, involves selling products to other businesses. A business purchases such products or services and uses them to make other products, to resell them or to operate their enterprise. According to the Business Marketing Association, business marketers make many connections through trade shows and electronic media (www.marketing.org). Unlike consumer marketers, business marketers usually work very closely with clients.
Aspiring marketers who are tech savvy and enjoy following the evolution of digital technology may pursue a career in digital marketing. Digital marketers create campaigns with the help of digital media, including websites, text messages, e-mail and more. Once they've identified the group of consumers they'd like to reach, digital marketers must find the best method of attracting those customers. To do so, digital marketers often use multiple channels, such as viral videos, podcasts or cell phone ads, to get their message to consumers.