What Can I Do with an Associate Degree in Marketing?

Students who earn an associate's degree in marketing often have a broad understanding of advertising, consumer behavior and the principles of marketing. Read on to find out more about these career opportunities. Schools offering Marketing degrees can also be found in these popular choices.

Associate Degree in Marketing

Marketing graduates are qualified to work in many areas of the field. We will particularly discuss direct, business, and digital marketing in this article.

Important Facts About Marketing

Median Salary (2014) $127,030
Job Outlook (2014-2024) 9% growth
Key Skills Decision-making, analytical, organizational, and interpersonal skills
Similar Occupations Advertising Sales Agent, Market Research Analyst, Public Relations Specialist

Source: U.S. Bureau of Labor Statistics

Direct Marketing

Many students who hold an associate's degree in marketing choose to work as direct marketers. Direct marketers target large groups of consumers when trying to sell products. Usually, these professionals will send out catalogs or make phone calls to reach potential customers. Direct marketing professionals must have a keen understanding of consumer behavior. Because marketing degree programs provide extensive training on reaching consumers, marketing graduates are particularly suited for this field. According to the University of Akron's Taylor Institute for Direct Marketing, direct marketers often find jobs at ad agencies and various other businesses (www.uakron.edu).

Business Marketing

Marketing graduates interested in personal interaction with other business professionals may consider a career in business marketing. Business marketing, also called business-to-business marketing, involves selling products to other businesses. A business purchases such products or services and uses them to make other products, to resell them or to operate their enterprise. According to the Business Marketing Association, business marketers make many connections through trade shows and electronic media (www.marketing.org). Unlike consumer marketers, business marketers usually work very closely with clients.

Digital Marketing

Aspiring marketers who are tech savvy and enjoy following the evolution of digital technology may pursue a career in digital marketing. Digital marketers create campaigns with the help of digital media, including websites, text messages, e-mail and more. Once they've identified the group of consumers they'd like to reach, digital marketers must find the best method of attracting those customers. To do so, digital marketers often use multiple channels, such as viral videos, podcasts or cell phone ads, to get their message to consumers.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    • Associate Programs

    Online Programs Available

  • Saint Leo University

    Saint Leo University responds quickly to information requests through this website.

    Popular programs at Saint Leo University:

    • Associate Programs

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  • South College

    South College responds quickly to information requests through this website.

    Popular programs at South College:

    • Associate Programs

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  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Associate Programs

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  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Associate Programs

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  • Herzing University

    Herzing University responds quickly to information requests through this website.

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  • College of Westchester

    College of Westchester responds quickly to information requests through this website.

    Popular programs at College of Westchester:

    • Associate Programs

    Online Programs Available

  • Pearl River Community College

    Campus Locations:

    • Mississippi: Poplarville
  • University of Minnesota

    Campus Locations:

    • Minnesota: Crookston
  • Milwaukee Area Technical College

    Campus Locations:

    • Wisconsin: Milwaukee