What Career Options Are Available in Marketing Management?

All kinds of organizations, from for-profit corporations to small businesses to non-profit groups, depend on marketing management to spread the word about what they do. A person in marketing management has a number of career options in many work venues, some of which are discussed in this article. Schools offering Marketing Management degrees can also be found in these popular choices.

Roles for Marketing Managers

Within marketing management, you might pursue the following careers. You could even aim for upper-level management positions such as Senior Director and Executive Vice President.

Important Facts About a Career in Marketing Management

Job Outlook9% from 2014-2024
Median Salary$123,450 (2014)
Required EducationA Bachelor's degree is required for most marketing manager positions
Key SkillsCommunication, analytical, creativity, decision-making, interpersonal, and organizational

Source: U.S. Bureau of Labor Statistics

Field Marketing Manager

A field marketing manager oversees the work of field marketing representatives. These representatives visit retail stores personally to market products, set up point-of-sale displays or run promotions.

Brand Manager

A brand manager focuses on marketing a particular brand or product. While developing and directing the marketing plan for the brand, the brand manager works with professionals in marketing research, advertising, sales, promotion and even package design. This position is sometimes known as a product manager.

Internet Marketing Manager

The growth of the Internet has opened a whole new area to marketing managers. This position requires the same basic skills as other marketing management jobs, such as analyzing the competition and understanding consumers. However, the Internet marketing manager should be Web-savvy: they must know how to draw traffic to websites and handle online advertising.

Market Research Manager

The duties of a market research manager could include researching ways in which a company's products or services could be utilized and analyzing research data. They could be involved in new product development. In addition, they could work closely with field marketing managers and project directors. Market research managers could also be called market research analysts.

Various Industries Using Marketing Management

According to the U.S. Bureau of Labor Statistics (www.bls.gov), marketing managers may work in businesses such as the following:

  • Department stores
  • Computer companies
  • Utility companies
  • Construction firms
  • Food processing companies
  • Manufacturing firms
  • Arts organizations

Related Fields for Marketing Managers

An experienced marketing manager can work in advertising, promotions or sales. Shifting to advertising or promotions can be easy because the marketing manager's responsibilities may already include working in these areas. To succeed in sales, a former marketing manager may have to become more aggressive.

Marketing Management Profile

A person working in marketing management supervises marketing staff, identifies demand, sets pricing and oversees product development. A marketing manager usually has considerable professional experience and, increasingly, an advanced degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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