What Do Marketing Directors Do?

Marketing directors blend their creativity with their businesses' need to create promotional strategies that will build a corporate customer base. Read on to discover the specific job duties of a marketing director. Schools offering Marketing Management degrees can also be found in these popular choices.

Career Overview

According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), if you pursue a career as a marketing director or manager, you'll be part of your company's overall advertising, public relations, and sales team. You'll work under tight deadlines to come up with promotional strategies for your company, and you may report directly to top-level managers. Additionally, most of these professionals already have work experience in marketing or sales before taking on this role. In May 2014, the BLS reported that marketing managers made an average annual salary of $137,400.

Important Facts about this Occupation

Job Outlook (2014-2024) 9% growth
Required Education Bachelor's degree
Key Skills Creativity; communication, organizational and decision-making skills
Similar Occupations Advertising Sales Agents, Market Research Analysts, Art Directors, Financial Managers, Public Relations Specialists, Sales Managers

Source: US Bureau of Labor Statistics

Promoting Products and Services

Your primary responsibility will be promoting your company's products or services. As a director, you'll come up with a long-term promotional strategy that develops your company's brand and increases its sales and customer base. You'll evaluate the company's promotional strategy to make sure it continues to be cost-effective and meet the company's objectives. You may supervise a team of people who find potential customers for your company's services and then work to sell products to those customers.

The BLS reported that you may also work with people from other departments - including members of product development, sales, and public relations teams - to come up with promotional strategies. You may have to prepare strategies that will promote products across a variety of media, including radio and television commercials, magazine advertisements, brochures, catalogs, and digital media. Your duties might include:

  • Overseeing press releases
  • Developing relationships with media outlets
  • Managing budgets and creating profits

Developing New Products

While doing your market research, you may discover that your customers have needs that aren't being met by your company. Part of your job as a marketing director will be to solve any marketing problems that arise and to keep an eye out for current consumer trends. You might suggest developing a new product in order to better meet your customers' needs. You'll likely report your findings and suggestions in the reports you develop for your supervisors.

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