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What Education Do I Need for an Advertising Copywriting Career?

Entering the competitive field of advertising copywriting can be made easier through industry networking, portfolio development, and skills development. All of these steps are facilitated by the right choice of educational and internship opportunities. Read more about the education and training you could pursue for an advertising copywriting career.

Degree Requirements

According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), there is no specific degree requirement for a career in advertising copywriting. The BLS notes that competition for positions in all areas of advertising, including copywriting, is high; therefore, most advertising copywriters have at least an undergraduate degree. Some common degrees earned by advertising copywriters include:

  • Associate of Applied Science in Communications
  • Bachelor of Arts in Communications
  • Bachelor of Arts in Marketing

Important Facts About Becoming a Copywriter

Degree Bachelor's degree
Degree Field English, journalism, communication
Online Availability Yes
Possible Careers Advertising copywriter, freelance copywriter, web content writer, communications specialist
Median Salary (2019)* $56,00
Job Growth (2016-2026)** 8% (for all writers and authors)

Sources: *PayScale.com; **US Bureau of Labor Statistics

Coursework

Advertising Principles and Practice

This course introduces students to how planning, research, and strategy are used to create an advertising message. Advertising overview courses go beyond basic copywriting to demonstrate the application of advertising theory across multiple mediums and audiences.

Advertising Copywriting

This course directly addresses the writing of copy for specific media and client requirements. Formatting requirements and the usage of different platforms are covered.

Creating Advertising Concepts

This course allows students to build a portfolio through application of advertising concepts. Students learn how to use copywriting and graphics software packages such as InDesign and Photoshop.

Portfolio

Keen job competition favors advertising copywriters who have experience and a good writing portfolio in the advertising copywriting realm. Associate's degree programs can help with the mechanics of writing, but most curricula don't go far enough to facilitate the building of an advertising-specific portfolio. Bachelor's degree programs often provide the depth and emphasis necessary to help students build a good advertising portfolio and provide access to internship opportunities. University campuses are also more likely to have a chapter of American Advertising Federation (AAF), an organization that can assist aspiring advertising professionals.