What Job Duties Does an Advertising Copywriter Perform?

Advertising copywriters are responsible for writing the copy or words associated with an advertising project. The copy can be snappy titles or text for a print advertisement, or a script or narration for a broadcast advertisement. Advertising copywriters often work as part of teams. Read on to learn more. Schools offering Advertising degrees can also be found in these popular choices.

Career Overview

An advertising copywriter composes the written part of an advertisement for print, TV, or radio to promote the merchandise or services of the client. An advertising copywriter has many duties besides writing, including proofreading content, communicating with clients, and monitoring ad campaigns.

Important Facts About Advertising Copywriters

Work Environment Office Setting
Key Skills Creativity, adaptability, reading comprehension, interpersonal communication
Median Salary (2018) $62,170 (for all writers and authors)*
Job Growth (2016-2026) 8% (for all writers and authors)*
Similar Occupations Copy supervisor, copywriter, technical writer

Source: *U.S. Bureau of Labor Statistics

Duties and Responsibilities

When an advertising company is retained to promote a client's product or service, a team of experts is assigned to develop a sales approach that pleases the client and sells the product or services. This team usually consists of an account director, an art director, a media expert, and an advertising copywriter.

Project Beginnings

The beginning of a project starts with a meeting of all involved. The advertising copywriter must:

  • Liaise with team members and the client
  • Listen to the needs of the client
  • Brainstorm ideas
  • Come up with basic ideas

Project Development

With a general idea of what the client has in mind, the advertising copywriter or writers (if working in a team) go off to develop their initial drafts. This process will involve:

  • Brainstorming ideas to develop advertising text, jingles, or songs
  • Rejecting, revising, and amending ideas within the team
  • Making a draft presentation to present to clients
  • Explaining concepts and ideas to clients
  • Brainstorming, rejecting, revising, and amending with clients
  • Redeveloping ideas to meet client expectations
  • Continuing until the client and all concerned are satisfied

Follow-through

Once the client is happy, the advertising copywriter must polish his or her work. To do this, he or she must:

  • Write a final copy of the advertisement
  • Check semantics and syntax
  • Proofread the copy
  • Cast actors (if necessary)
  • Work with photographers, printers, and designers

Other Duties

An advertising copywriter also performs other duties in the course of a project. These may include:

  • Keeping abreast of the competition and other promotional material
  • Determining the consumer class the client wants to reach and understanding them
  • Researching services or products that are the advertisement's focus
  • Writing trade journal articles, direct mail pieces, brochures, or media releases in addition to advertisements

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