What Types of Degrees Are Available in Advertising and Marketing?

Students interested in the field of marketing and advertising can find a number of degree options at the undergraduate and graduate levels. Keep reading to get details on degree requirements and courses, and find out about potential careers. Schools offering Advertising degrees can also be found in these popular choices.

Overview of Available Degrees in Advertising and Marketing

In this field, at the undergraduate level, you can choose from associate's or bachelor's degrees in advertising, marketing or combined advertising and marketing programs that focus on media campaigns and promotion. At the graduate level, you'll find master's and doctoral degree programs available in each of these fields. As with undergraduate programs, you'll also find combined marketing and advertising master's degree programs that focus on communication strategies.

Important Facts About This Area of Study

Associate Degrees Bachelor Degrees Master Degrees Doctorate Degrees
Common Courses Advertising campaigns, business communications, marketing applications, sales promotions, social media marketing Advertising research, media planning, marketing intelligence, branding, personal selling Business to business marketing, brand management, advertising management, international advertising, advertising strategies Marketing research, experimental design, behavioral research, empirical analysis, econometrics
Degrees/Certificates Advertising and Sales Promotion, Retail Management B.S. in Business Master of Business Administration programs with concentrations in marketing or Master of Science programs that include specializations in areas like global marketing, digital marketing or brand management Quantitative Marketing, Behavioral Marketing
Prerequisites High school diploma or equivalent High school diploma or equivalent Undergraduate degree; references and work experience Relevant courses
Possible Careers Professional sales, business promotion, customer service Market research analyst, brand manager, account manager Advanced or leadership positions in marketing research, account management or sales Academic positions at colleges and universities

Associate's Degree Programs

Advertising degree programs at the associate's level are generally available as part of communications programs and may be included in a combination form, such as an advertising and public relations or advertising and graphic design program. The latter combination could be offered through a fine arts department.

Marketing programs are typically part of business administration programs and include training in marketing research, consumer behavior, marketing management and salesmanship. These business-based programs can also include courses in advertising.

Bachelor's Degree Programs

At the bachelor's level, advertising degree programs may feature an option to choose a concentration in areas like media strategy, account management or social advertising. These programs can be found through both communications and business departments, so you can choose which background will benefit you most in your chosen career path. If you want to major in marketing, you may be expected to complete an internship to get practical experience in this field, in addition to taking courses.

Combined programs in advertising and marketing communications can generally be found as concentration options in bachelor's degree programs in marketing.

Master's Degree Programs

Advertising master's degree programs potentially focus on the management aspects of this field or offer opportunities to specialize in advanced areas like media planning, branding or international marketing. Marketing and advertising programs may have both thesis and non-thesis options. Some programs let you participate in an internship or a project if you aren't writing a thesis.

Doctoral Degree Programs

You can also find doctoral programs in marketing or advertising. These programs are research-based. Some programs might focus on a specific area, such as marketing strategies.

Some of the courses you take in a master's program may be used in doctoral programs, depending on the school. These programs generally require you to perform in-depth research and write a dissertation.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master
    • Certificates

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Full Sail University

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    Popular programs at Full Sail University:

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  • Benedictine University

    Benedictine University responds quickly to information requests through this website.

    Popular programs at Benedictine University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Indiana Wesleyan University

    Indiana Wesleyan University responds quickly to information requests through this website.

    Popular programs at Indiana Wesleyan University:

    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Online Programs Available

  • Colorado Technical University

    Colorado Technical University responds quickly to information requests through this website.

    Popular programs at Colorado Technical University:

    • Bachelor Degrees

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  • Winthrop University

    Winthrop University responds quickly to information requests through this website.

    Popular programs at Winthrop University:

    • Master

    Online Programs Available

  • Seton Hall University

    Seton Hall University responds quickly to information requests through this website.

    Popular programs at Seton Hall University:

    • Master

    Online Programs Available

  • Purdue University

    Purdue University responds quickly to information requests through this website.

    Popular programs at Purdue University:

    • Master
    • Certificates

    Online Programs Available

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