What Universities Have Marketing Degrees in Miami, Florida?

Find out which Miami, Florida, universities offer marketing degree programs. See requirements, prerequisites and school information, and learn about enrollment and tuition rates in Miami. Schools offering Marketing degrees can also be found in these popular choices.

Undergraduate and graduate degree programs in marketing are offered by public and private institutions in the Miami, FL, area. Here you can learn about each program and school to see which one would be the best fit.

What You Need to Know

Depending on the position you intend to pursue, beginning a career in marketing could require a bachelor's or master's degree. A few universities found in Miami provide studies leading to 4-year or graduate degrees in this field of study. One of these schools is located in Coral Gables, less than 10 miles from Miami.

In many cases, marketing is an area of specialization or concentration within a Bachelor of Science in Business Administration or Master of Business Administration (MBA) program, though one university does offer a Bachelor of Science in Marketing. At the undergraduate level, you could learn about consumer behavior, market research, market selection, distribution and sales. MBA programs will help you to strengthen your management and decision making skills while offering studies in international marketing strategies, product development and market research. Internships are available in some programs at both the undergraduate and graduate levels.

Bachelor's Degree Programs in Miami, FL

Barry University

In this program, which is offered by the university's Andreas School of Business, you'll learn to determine what consumers want and how to distribute desired products and services. Core courses include accounting, statistics, finance and international business. In the marketing portion of your studies, you'll take courses in international business, advertising, retail management and consumer behavior. You also might have the opportunity to gain experience and earn academic credit through an internship.

  • Program Name: Bachelor of Science in Business Administration with a major in marketing
  • Program Length: 123 credits
  • Tuition and Fees: $28,800 per year (2015-2016)
  • School Type: 4-year, private not-for-profit; 8,518 students (3,996 undergraduate students)

Florida International University

In this program, you'll learn about promotional strategies, e-marketing, personal selling, exporting processes and consumer behavior. You'll also study how to identify and choose markets for selling specific products and develop skills in distribution, advertising and sales. This degree program is offered at the university's Biscayne Bay campus, Modesto Maidique campus and online.

  • Program Name: Bachelor of Business Administration with a major in marketing
  • Program Length: 4 years, full-time
  • Tuition and Fees: $6,556 per year for in-state students, $18,954 per year for out-of-state students (2015-2016)
  • Prerequisites: Courses in accounting, statistics, computer skills, calculus, macroeconomics and microeconomics
  • Admission Requirements: At least a 3.0 GPA in lower-division courses and upper-division, non-business courses, 'C' or higher in pre-core business courses, 'B' or better in statistics and calculus, at least 60 credit hours or an associate's degree from an accredited Florida school, 2.0 GPA in all FIU courses
  • School Type: 4-year, public; 49,610 students (41,009 undergraduate students)

Johnson & Wales University

In the marketing courses in this program, you'll learn to utilize data to make marketing decisions, formulate marketing plans, interpret consumer behavior and deliver a sales presentation. During your studies, you'll also work on a business-building project over the course of a 1-term internship with a business located anywhere in the world. The university also offers a bachelor's degree in fashion merchandising and retail marketing.

  • Program Name: Bachelor of Science in Marketing
  • Specializations: International business, fashion
  • Program Length: 4 years, full-time
  • Tuition and Fees: $29,576 per year (2015-2016)
  • School Type: 4-year, private not-for-profit; 1,904 students (all undergraduate students)

University of Miami

In this program, you'll begin your business education in your freshman year with a course called 'FIRST Step'. This course teaches you business decision-making and critical thinking skills. In marketing classes, you'll study marketing research, management, selling, advertising and international marketing. You'll also learn about product development, pricing and the importance of customer satisfaction. The school also offers a Bachelor of Science in Business Administration with a concentration in marketing.

  • Program Name: Bachelor of Business Administration with a major in marketing
  • Program Length: 120 credit hours
  • Tuition and Fees: $45,724 per year (2015-2016)
  • School Type: 4-year, private not-for-profit; 16,674 students (11,175 undergraduate students)

Master's Degree Programs in Miami, FL

Florida International University

Classes in this program are offered both online and on-campus, and you only travel to the school's Downtown Center in Miami once a week. You can specialize your studies in this program by completing two marketing-related courses or concentrate your studies in marketing by completing four marketing-related courses. Other courses you'll complete cover topics like financial reporting, organization management and decision making.

  • Program Name: Professional Master of Business Administration (MBA) Flex Program with a specialization or concentration in marketing
  • Program Length: Approximately 2 years, full-time
  • Tuition and Fees: $11,097 per year for in-state students, $23,578 per year for out-of-state students (2015-2016)
  • Prerequisites: Bachelor's degree from an accredited institution
  • Admission Requirements: Four years of work experience or two years of work experience and acceptable scores on either the GRE or GMAT, undergraduate GPA of 3.0 or higher
  • School Type: 4-year, public; 49,610 students (41,009 undergraduate students)

University of Miami

You can earn your MBA from this university in less than two years of full-time study. During your first year, your courses will stress the basics of making sound business decisions and developing management skills. You'll complete an internship the summer between your first and second years of study. You'll begin taking elective courses in your second year of study, options for which include marketing research, international marketing, services marketing, product development and consumer behavior.

  • Program Name: Master of Business Administration with a concentration in marketing
  • Program Length: 56 credits
  • Tuition and Fees: $34,248 per year (2015-2016)
  • Prerequisites: Bachelor's degree from an accredited institution
  • Admission Requirements: GRE or GMAT scores, resume
  • School Type: 4-year, private not-for-profit; 16,674 students (11,175 undergraduate students)

Marketing students in the Miami, FL, area can earn a bachelor's degree from several different schools, or they can choose to pursue their Master of Business Administration (MBA) with a concentration in marketing from Florida International University or the University of Miami.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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