What Are Popular Jobs in Sports Marketing?

Popular career options for sports marketers include positions with sporting goods manufacturers, athletic management agencies and sports associations. Keep reading for more information. Schools offering Education - Sports Management degrees can also be found in these popular choices.

Corporate Jobs

Corporations are major players in the sports marketing world. They provide the money that helps pay for events, including facility, travel, and team expenses. What sponsors get in return is their name and logo placed in prominent areas, association with a particular event or sport and access to the sport's fans. Corporate sports marketers work in contract and sponsorship negotiation, event planning, advertising, marketing, public relations, and branding.

Mean Salary (2014) $137,400 (for marketing managers)
Job Outlook (2012-2022) 12% (for marketing managers)
Key Skills Organized, proficient at promoting clients, marketing and managing knowledge, familiarity with public relations
Work Environment Office setting, sports complexes and arenas

Source: U.S. Bureau of Labor Statistics

League, Team or Sports Association Jobs

All levels of organized sports, from Little League to the Olympics, use sports marketers to widen their fan base and increase their profits. Team, league, or association jobs might include producing promotional campaigns, advertising, media relations, and planning events, like fantasy camps and fan appreciation days.

Sporting Goods Jobs

Regardless of the type of equipment, footwear or apparel they produce or sell, sporting goods manufacturers and retailers utilize sports marketing professionals in numerous ways. Retail employment can include sales and store management positions, while manufacturing jobs might involve product development and research, advertising, and marketing.

Management, Event and Public Relations Jobs

Many of today's athletes supplement their incomes through product endorsements, speaking engagements, and merchandising deals. Sports marketers work in management, representation, and promotional agencies that assist athletes in negotiating contracts and sponsorships, setting up promotional and charity events and building their marketing strategy or brand name.

High School, College and University Jobs

High school and college level sports have become big business. Many schools are using sports marketing professionals to assist them in their fundraising, management, and promotional efforts. Sports marketing professionals at schools may work as athletic directors or directors of marketing. Other professionals work as event managers, sports information directors, public relations directors, and athletic program fundraising directors.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Georgetown University

    Georgetown University responds quickly to information requests through this website.

    Popular programs at Georgetown University:

    • Master

    Online Programs Available

  • Kaplan University

    Kaplan University responds quickly to information requests through this website.

    Popular programs at Kaplan University:

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • George Mason University

    George Mason University responds quickly to information requests through this website.

    Popular programs at George Mason University:

    • Master

    Online Programs Available

  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • The George Washington University

    The George Washington University responds quickly to information requests through this website.

    Popular programs at The George Washington University:

    • Master
    • Certificates

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    Online Programs Available

  • University of the Rockies

    University of the Rockies responds quickly to information requests through this website.

    Popular programs at University of the Rockies:

    • Doctoral
    • Master

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

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