What Are the Core Courses in Business Communication?
A degree program in business communication enables students to master the art of relaying a marketing message from a company to the public. Students earning a business communication certificate also learn to help co-workers communicate constructively. This article looks at core courses that could be offered in both degree and certificate programs.
Business Communication Core Courses Overview
Writing and speaking clearly are central to the curriculum studied in a business communication degree or certificate program. Four courses typical of business communication programs are business conflict management, business writing, effective argumentation skills and effective business presentations.
Important Information About Business Communication Degrees
|Degrees||Bachelor's and master's|
|Key Skills||Problem solving, interpersonal communication, reading and writing comprehension|
|Additional Training Opportunities||Internships, leadership roles, event and community involvement and writing for school publications|
|Possible Careers||Advertising sales agent, public relations specialist, marketing manager|
Business Conflict Management/Problem Solving and Decision Making
Conflict management courses foster a student's poise, versatility and ingenuity in handling the problems that may arise in business. Courses in problem-solving use many techniques to prepare students for challenging business communications situations.
Business writing students learn that an efficient brainstorming process before the first written drafts often generates the most productive ideas. A course in business writing within a business communication program also teaches students how to write clear e-mails and memos. Doubly important are the lessons in avoiding the most common writing mistakes.
Effective Argumentation Skills
Argumentation skills courses teach students how to make and defend an effective proposal. Deductive and inductive reasoning, along with credible delivery of a presentation, are significant to a business communication curriculum. This course also teaches students to deconstruct the ideas and proposals for which others may argue.
Effective Business Presentations
Effective verbal communication in business is delivered in a natural tone, without relying on a script. Effective business presentation courses teach students how to sprinkle their business presentations with amusing, relevant tales that keep their listeners interested.
When considering a career in business communications, you can choose from a variety of pathways. Advertising sales agents had a median annual salary of $51,740, as of May 2018, according to the U.S. Bureau of Labor Statistics (BLS). Public relations specialists earned $60,000 while marketing managers earned $132,230.