What Are the Core Courses of a Marketing Management Major?

As majors in marketing management, students learn about the key aspects of marketing, a vital function of business. Topics they study include consumer behavior, marketing research, professional selling, marketing strategies and marketing management. Read on to learn more about core marketing management courses and programs in this field. Schools offering Marketing Management degrees can also be found in these popular choices.

Marketing Management Major Central Topics

Every business depends on marketing - promoting products or services to potential customers - for its survival. Colleges frequently offer a major in marketing management or in marketing through their schools of business. By choosing to major in marketing management, you should receive an education in core topics that cover the methods and tools that you'd use in your professional career after graduation.

Important Facts About The Marketing Management Major

Prerequisites High School Diploma or GED Equivalent
Degrees Bachelor's; Master's; Doctorate
Online Availability Yes
Possible Careers Marketing Manager, Advertising Agent, Market Research Analyst

Core Courses of Marketing Management:

Marketing Practices and Principles

Marketing management students in this introductory course discover the many steps involved in marketing a product. The course also presents main themes and standards that guide marketing professionals in constructing marketing campaigns.

Consumer Behavior

In this course, students learn how to assess what consumers know and how they feel. They study and practice techniques that can affect consumer attitudes and behavior. They also learn how to measure the effectiveness of various promotional efforts.

Marketing Research

A marketing research class teaches the methods commonly used for collecting, tabulating and analyzing marketing information from consumer and business-to-business markets.

Professional Selling

In this class, marketing management students will study sales theory and learn effective professional sales practices. Students learn how to 'get their foot in the door' with entrance strategies, develop accounts, deal with objections and negotiate.

Marketing Strategies

Students learn to devise strategies and develop marketing plans for use within ever-changing business environments.

Marketing Management

Students study the management functions in marketing, including planning marketing programs, marketing channels, advertising and promotion. A marketing management course will also teach personnel management topics such as recruiting, compensating and supervising employees.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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