What Is Taught in an Executive Certificate Program in International Marketing?

Executive certificate programs in international marketing are designed for the working professional. Learn how these certificate programs work and what courses are included. Schools offering International Marketing degrees can also be found in these popular choices.

Essential Information

There are a variety of international marketing certificate programs. The term 'executive' usually means that the student is currently employed and looking for an edge or career advancement in international marketing. These programs are offered on a full-time or part-time schedule and can be completed online or on-campus. Some professional certificates don't have any prerequisites except current employment in the field. Other programs are formal graduate certificates, which generally require students to have a bachelor's degree and satisfy other requirements before enrolling.

Important Facts About Certificate Programs in International Marketing

Key SkillsGlobal Awareness, Adaptability, Organization and Planning Skills
Possible CareersMarketing Executive, International Relations, International Management Consultant
Median Salary (2014)$127,130 (for marketing managers)
Job Outlook (2012-2022)12% growth (for marketing managers)

Source: U.S. Bureau of Labor Statistics

International Marketing Certificate Courses

International marketing curricula are sharply focused. These 12-15 credit programs include both marketing and international marketing courses.


Though there are some foundational marketing principles that cut across cultures. General marketing courses cover the following topics:

  • Marketing principles
  • Consumer behavior
  • Imports and exports

International Marketing

International marketing certificate programs generally discuss challenges associated with entering a foreign market, suggest strategies for market entry, outline market access barriers and show how to conduct market research. The following course topics are typically taught in an international marketing certificate program:

  • International marketing
  • International economic policies and trade
  • International business law
  • Ethical and legal issues in global communications
  • International promotion and advertising
  • Cultural awareness

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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