What Is the Curriculum of a Bachelor of Advertising?

If you're interested in pursuing a bachelor's degree in advertising, it's important to have a basic idea of what will be covered in the program. Continue reading to find out more about what may be included in the curriculum of a bachelor's degree program in advertising. Schools offering Advertising degrees can also be found in these popular choices.

Curriculum of a Bachelor's Degree Program in Advertising

A bachelor's degree program in advertising can offer students the knowledge necessary to pursue a variety of advertising-related careers. While the curriculum of such a degree program will vary depending on the school, most programs require that you take certain core courses.

Important Facts About Bachelor of Advertising Degree Programs

Degree Field(s) of Study Bachelor of Arts in Advertising, Bachelor of Science in Advertising
Online Availability Yes
Possible Careers Account Executive, Creative Director, Marketing Manager
Prerequisites High school diploma or GED equivalent

Principles of Advertising

This course offers an introduction to the concepts and practices of advertising. Topics discussed may include advertising placement and preparation, and the socioeconomic impact of advertising.

Advertising Message Strategy

In this course, you'll be introduced to the strategies involved in the execution of the copy and layout of an advertising campaign. By preparing advertisements for a variety of media, you'll learn how to effectively handle common marketing- and communication-related problems.

Media Planning

A course in this area focuses on the evaluation of media vehicles in order to effectively deliver a message to the targeted audience. Also generally discussed in such a class is the selection of creative media outlets and the ways in which they affect the delivery of a particular message.

Advertising and Society

Focusing on the role of advertising in society and culture, this course offers an introduction to the many ways in which you may confront both ethical conduct and regulatory issues. Emphasis is placed on the relevance of social responsibility in advertising.

Advertising Electives

Among other required courses, you're encouraged to participate in advertising internships and to choose advertising-related electives. These electives may cover such topics as those listed below:

  • Graphic communications
  • Direct and interactive advertising
  • Persuasion
  • Public relations
  • Journalism

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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