What's the Curriculum of an Associate Degree in Entrepreneurship?

An associate degree program in entrepreneurship can prepare you to become a business owner or manager. The curriculum is geared towards helping you develop business, financial, management and leadership skills. Read on for descriptions of several core courses as well as a list of elective options. Schools offering Entrepreneurship degrees can also be found in these popular choices.

Entrepreneurship Associate Degree Overview

Associate degree programs focused on entrepreneurship may award Associate of Science (AS), Associate of Applied Science (AAS), Associate of Applied Business (AAB) or Associate of Business Administration (ABA) degrees. All of these programs include general business courses, like finance, accounting, marketing and business management, as well as classes devoted to the innovative and demanding process of building your own business. Programs commonly include practical training, requiring you prepare various types of business reports (like sales pitches, social media campaigns, bank loan packages and even employees handbooks) and write a fully developed business plan. You may also complete a research project and an internship.

Important Facts About an Entrepreneurship Associate's Degree

Prerequisites High School Diploma or General Education Development (GED) certificate
Continuing Education Bachelor's and master's degrees
Learning Environment Traditional classroom and distance learning, hybrid-online degrees available
Key Skills Analytical skills, proficient oral and written communication, computer competency, time management, problem solving, demographic sensitivity, and adaptability
Median Salary (2018) $134,290 (for all marketing managers)
Job Outlook (2016-2026) 10% growth (for all marketing managers)

Source: U.S. Bureau of Labor Statistics

Core Curriculum

The following list includes typical core courses that may be part of the curriculum:

  • Planning the Entrepreneurial Venture: Practice the principles of business development by implementing concepts, insights and techniques to begin small business ventures.
  • Strategic Business Planning: Create a professional business plan and develop it so it includes funding and marketing options.
  • Entrepreneurial Marketing: Identify marketing principles. Learn how to use the information gained from market research and how to apply research design principles.
  • Entrepreneurial E-Commerce: Learn to promote your business using online business techniques, such as product pricing and placement, blogs and marketing. Learn how to reach a wider audience and how to target the audience with your product.
  • Business Law: Study the principles of business law and its relation to entrepreneurship, even touching on employee-employer relationships.
  • Human Resource Management: Study human resource management practices and techniques while developing a practical, realistic and functioning view of the responsibilities of human resource management.
  • Entrepreneurial in a Global Setting: Study risk management for entrepreneurs with an emphasis on global marketing. Learn how to use the Internet effectively for business, marketing, promotion and sales.


In addition to the core courses, each program has electives. These courses provide you with a degree program that targets your goals and desires and may influence the direction of your business. Possible electives include:

  • Franchising
  • International business
  • Personnel interviewing
  • Business professional development
  • Organizational behavior
  • Creative problem solving
  • Business statistical analysis
  • Age of technology
  • Ethics in the workplace
  • Leadership and human relations

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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  • Purdue University Global

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