What Is the Curriculum of an MBA Program in E-Business?

Graduates of an MBA in eBusiness degree program will be qualified to work in managerial positions for companies that have a strong online presence. Because of the curriculum focus on e-commerce, MBA in eBusiness graduates have the skills and ability to manage online strategy, marketing and leadership. Schools offering E-Business Management degrees can also be found in these popular choices.

The MBA in e-Business Curriculum

The Master of Business Administration (MBA) in e-Business degree was created in response to the growing number of companies that wish to have a stronger online presence. If you enroll in an e-business MBA program, you'll learn about marketing strategies and business models as they relate to doing business online. Many e-business MBA degree programs require students take core classes in business and then allow for several elective e-business courses. With the elective courses, you can focus on a particular area of e-commerce. The following is a list of courses most commonly found in an e-business curriculum.

Important Facts About This Program

Prerequisites Baccalaureate degree, master's degree, meeting GPA requirements, or a sufficient portfolio
Concentrations Entrepreneurship, finance, marketing
Online Availability Widely available
Possible Careers Executive or managerial roles in advertising, public relations, or computer and information systems
Median Salary (2018) $132,620 (for advertising, promotions, and marketing managers)*
Job Outlook (2016-2026) 10% (for advertising, promotions, and marketing managers)*

Source: *U.S. Bureau of Labor Statistics

E-Marketing Strategies

Students enrolled in this course will learn about the essentials of marketing and branding. Some of the topics to be covered include affiliate programs, e-mail marketing, website design, search engine optimization and mobile marketing.

E-Commerce Business Design

This course focuses on the various types of e-business architectures that can be used to develop different business models. These models can then specifically address issues related to the Internet, intranets and extranets.

E-Commerce Systems Security and Firewall

Doing business online presents a number of security issues. In this course, you'll learn how to develop online business models that address security threats. Current e-business security methods will be examined as well.

Accounting for E-Commerce

This courses addresses the role of accountants in valuing e-commerce companies and issues such as e-commerce transactions, assurance and risk. Other topics to be covered include electronic commerce and the Internet, Internet standards and protocols, risks associated with insecure systems and cryptography.

Enterprise Systems

Enterprise information systems, relational database design, SAP, ERP systems development and business data requirements, functions and processes are all be covered in this course.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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