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Best Online Certificate Programs in Marketing

Some of the best online certificate programs in marketing can be completed in less than a year at relatively low costs. Learn about these top programs and get details on undergraduate and graduate certificate programs in the field.

Best Schools Offering Online Marketing Certificate Programs

Online marketing certificate programs are widely available and are very diverse in nature. Some of the best programs can be completed in a year or less, offer flexible formats, allow students to apply credit to an advanced degree, and/or can be completed for less than $5,000. Compare and contrast some of the top online marketing certificate programs and learn what makes them unique.

1. Miami Dade College

LocationTuition & Fees (in-state)% Receiving Financial Aid
Miami, FL$2,83884%

Miami Dade College offers an online Marketing Operations College Credit Certificate that allows students to apply credits earned in the certificate program to a related associate's degree. The certificate program requires 30 credits and can be completed in 1 year. Students enrolled in the program take a computer competency course, and can choose from a variety of major electives to pursue personal interests in the field. The tuition for the program is a little over $3,500, and the school offers some scholarships.

2. James A. Rhodes State College

LocationTuition & Fees (in-state)% Receiving Financial Aid
Lima, OH$4,08579%

This school, known as Rhodes State College, has a blended certificate program in marketing that allows students to take some courses online. Students may also be required to take exams on campus or at a proctored site. The program totals 30 credits and helps prepare students for entry-level marketing positions. The school does track attendance for distance learners as a form of accountability to ensure they are progressing in their studies.

3. Fox Valley Technical College

LocationTuition & Fees (in-state)% Receiving Financial Aid
Appleton, WI$4,56568%

Fox Valley Technical College offers an online technical diploma in digital marketing. The program can be taken in a full- or part-time format and totals 26 credits. Students in the program are eligible for financial aid, and courses are offered during the day and evening. Most courses in the program include 54 hours of instruction and estimate 108 hours of outside effort. The program does allow students to transfer credits in and out, and the total cost of the program is slightly under $4,000, plus the cost of books.

4. Georgia Piedmont Technical College

LocationTuition & Fees (in-state)% Receiving Financial Aid
Clarkston, GA$2,92490%

Georgia Piedmont Technical College provides an online Marketing Specialist Technical Certificate and an online Small Business Marketing Manager Technical Certificate. Both programs can be completed fully online; the marketing specialist program totals 12 credits, while the small business marketing manager certificate totals 15 credits. In-state students must pay $100 per credit hour, and out-of-state students pay $200 per credit hour.

5. Oklahoma State University- Main Campus

LocationTuition & Fees (in-state)% Receiving Financial Aid
Stillwater, OK$9,01991%

Oklahoma State University has an online Graduate Certificate in Marketing Analytics that totals 12 credits. Students can complete the program in 12 to 18 months and can count credits from the program towards a master's degree program. Depending on the electives taken, students in the program can also earn an SAS certificate. The program offers admission during the spring and fall and residents pay a little over $500 per credit hour, while non-residents pay a little over $600 per credit hour for the graduate program.

Rank School Name Location Tuition & Fees (in-state)% Receiving Financial Aid
6Colorado State University-Fort CollinsFort Collins, CO$11,70780%
7Dakota County Technical CollegeRosemont, MN$5,71375%
8Johnson County Community CollegeOverland Park, KS$3,30065%
9Wiregrass Georgia Technical CollegeValdosta, GA$2,79492%
10Southern Regional Technical CollegeThomasville, GA$2,72895%
11Northeast Wisconsin Technical CollegeGreen Bay, WI$4,47970%
12Northwest Technical CollegeBemidji, MN$5,48893%
13Riverland Community CollegeAustin, MN$5,57084%
14Western Dakota Technical InstituteRapid City, SD$7,71091%
15Atlanta Technical CollegeAtlanta, GA$2,82093%
16Seward County Community CollegeLiberal, KS$3,20089%
17Lanier Technical CollegeGainesville, GA$3,33680%
18Asnuntuck Community CollegeEnfield, CT$4,46477%
19Milwaukee Area Technical CollegeMilwaukee, WI$4,58983%
20Mesa Community CollegeMesa, AZ$2,07073%
21East Mississippi Community CollegeScooba, MS$3,44096%
22Lewis-Clark State CollegeLewiston, ID$6,61896%
23Central Carolina Community CollegeSanford, NC$2,54475%
24Mississippi Gulf Coast Community CollegePerkinston, MS$3,67093%
25Dallas Baptist UniversityDallas, TX$28,87097%
26West Georgia Technical CollegeWaco, GA$2,83887%
27Lakeland Community CollegeKirtland, OH$4,71269%
28Neosho County Community CollegeChanute, KS$4,79490%
29University of Colorado Colorado SpringsColorado Springs, CO$8,52384%
30Northcentral Technical CollegeWausau, WI$3,55374%
31Central Georgia Technical CollegeWarner Robins, GA$2,77888%
32Moberly Area Community CollegeMoberly, MO$5,22089%
33Hagerstown Community CollegeHagerstown, MD$6,36079%
34LDS Business CollegeSalt Lake City, UT$3,44070%
35Molloy CollegeRockville Centre, NY$31,49099%
36Ozarks Technical Community CollegeSpringfield, MO$4,64094%
37Hinds Community CollegeRaymond, MS$3,13091%
38Chandler-Gilbert Community CollegeChandler, AZ$2,07059%
39Klamath Community CollegeKlamath Falls, OR$4,40488%
40Chattahoochee Technical CollegeMarietta, GA$2,81676%
41Paradise Valley Community CollegePhoenix, AZ$2,07065%
42Davenport UniversityGrand Rapids, MI$18,41497%
43Nashua Community CollegeNashua, NH$7,61662%
44Normandale Community CollegeBloomington, MN$5,79173%
45Columbus State Community CollegeColumbus, OH$4,28478%
46Spokane Falls Community CollegeSpokane, WA$3,54761%
47Ferris State UniversityBig Rapids, MI$11,78897%
48St Charles Community CollegeCottleville, MO$3,88878%
49Nova Southeastern UniversityFort Lauderdale, FL$30,900100%
50SUNY Empire State CollegeSaratoga Springs, NY$7,40594%

All statistics provided by the National Center for Education Statistics, undergraduate tuition based on 2018-2019 school year.

Learn.org's school ranking methodology categorizes and assesses data from schools and other reliable sources, such as the U.S. Department of Education, and weighs the information based on quality, cost, value and other factors critical to students' academic decisions.

Overview of Online Certificate Programs in Marketing

Online certificate programs in marketing are available at the undergraduate and graduate levels. There are marketing programs available in general marketing or other specialized areas of the field, such as:

  • Marketing analytics
  • Digital marketing
  • Small business marketing manager
  • Marketing specialist
  • Marketing management
  • Marketing operations

Undergraduate certificate programs in marketing may range from 18 to 30 credits, while graduate programs may range from 9 to 15 credits. Certificate programs at both levels usually take 1 year to complete, but some programs may allow students to finish in as little as 6 months.

Many online certificate programs in marketing can be completed fully online, but some may be offered in hybrid formats. Some programs may allow students to take the program in full- or part-time formats and some programs may be self-paced. Most undergraduate certificate programs allow students to apply credits from the program towards an associate's or bachelor's degree, while graduate certificate programs typically allow students to apply credits towards a master's degree.

Common Courses

Online certificate programs in marketing at the undergraduate level generally require students to take some core courses and then choose from a range of elective courses. The number of elective courses vary by program, as well as specific course topics and titles. Some common course topics include:

  • Principles of Marketing- Most programs have an introductory course in marketing that covers the marketing process, function, and techniques. Students in these programs may discuss topics in branding, marketing strategies, distribution, pricing, and the structure of the American marketing system. Some courses may have students use these principles to target certain markets and create marketing programs in assignments.
  • Digital Marketing- These courses explore concepts and techniques in interactive, digital, and online marketing. Students may explore the role of social media, search engines, web site development, and e-mail marketing in different marketing strategies. Some programs may give students hands-on experience using online advertising simulation programs.
  • Integrated Marketing Communications- Students in these courses learn how organizations utilize a variety of marketing techniques to build brands and ensure they are competitive in the market. These classes may discuss the entire marketing process from brand management to consumer behavior. Specific course topics may include target audiences, multi-channel advertising, public relations, and advertising design.
  • Sales Techniques/Principles- Courses in sales examine the principles of professional selling, including the history and process of sales. Students in these courses are equipped with a range of practical selling techniques and may be required to participate in role playing exercises. Specific topics for these courses may include pre-sale planning, types of selling, sales presentations, and closing the sale.
  • Communications- Students may take 1 or 2 courses in various areas of communications that help to further develop their written and/or verbal communication skills. Some programs may require students to take courses like English composition, while others may require a course in written composition and/or oral composition. These courses typically require students to complete written and/or oral presentation assignments.

Graduate programs typically require fewer credit hours, but may cover similar topics as undergraduate certificate programs at more advanced levels. Graduate programs also tend to offer more specific course topics, such as marketing research, marketing promotions, consumer behavior, and marketing management.

How to Choose an Online Certificate Program in Marketing

Students trying to find an online certificate program in marketing that is right for them must first determine what level of certificate program they are looking for. Most graduate certificate programs require applicants to hold at least a bachelor's degree, while applicants for undergraduate certificate programs may only need a high school diploma and/or meet a specific GPA requirement.

Students must then determine if they would like to pursue an online certificate program just in marketing or a particular area of marketing, such as marketing management or digital marketing. At this stage in the decision-making process, students may also look at the various formats of the certificate programs to find one that fits well with their lifestyle. For example, students may need to decide whether full- and part-time formats best fit their schedules and/or may wish to choose a program that allows them to work at their own pace. Students may also consider their goals and schedule to determine if they need to pursue a 1-year program or one that allows them to complete the program faster. A couple other considerations for finding an online certificate program in marketing are discussed in detail below.

Accreditation

Online marketing certificate programs typically do not have specialized program accreditation. Usually, the schools that these programs are offered by hold regional accreditation from organizations like the New England Commission of Higher Education (NECHE) or the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). This accreditation means that the institutions have met academic standards set forth by these organizations, which should indicate to students that the schools offer high quality programs.

Cost, Financial Aid, and Scholarships

The cost of a program is typically an important factor to consider when choosing an online certificate program in marketing. Although tuition rates vary by institution, in general, students are likely to pay less in tuition for a certificate program from a 2-year school versus a 4-year school. Some undergraduate certificate programs in marketing may range from $1,000 to about $4,000, while some graduate certificates may cost more than $9,000. Some programs may also have additional fees, additional costs for books, and/or technical requirements that may require students to spend money buying equipment for online coursework.

Many schools offer various ways to help cut the costs of these programs. Students should first be aware of any differences in tuition for in-state versus out-of-state students and/or military students. Often schools offer lower tuition rates for in-state and/or military students. Most of these online certificate programs also allow students to apply various forms of financial aid to help cut costs, such as loans, grants, and/or scholarships.

Students may pursue scholarships offered by individual institutions and/or other private scholarships that do not need to be paid back, unlike loans. Some of these scholarships may be specific to students pursuing certificate programs, such as the University of Washington's Certificate Scholarship program, while others may be specific to marketing students. For example, the University of Connecticut's Marketing Department offers the Louis J. Barle Memorial Scholarship to an undergraduate student enrolled in the department who demonstrates financial need and academic success.

Job Options for Graduates with a Certificate in Marketing

While it may depend on the level of education a student has, there are many different career options for students with a certificate in marketing. Some career options include:

  • Demonstrator and product promoter
  • Marketing analyst
  • SEO analyst
  • Social media specialist
  • Advertising sales agent
  • Marketing manager

Market Research Analysts

Market research analysts need to have at least a bachelor's degree and coursework in marketing, but some positions may require a master's degree. These professionals examine market conditions to help predict the potential success of a product or service. They also help organizations determine what consumers want, what consumers are willing to pay, and what type of consumers will buy the product using statistical software. According to the U.S. Bureau of Labor Statistics (BLS), these analysts made a median salary of $63,120 in 2018 and had a job outlook of 20% from 2018 to 2028, which was much faster than average.

Advertising Sales Agents

Advertising sales agents usually only need a high school diploma, but some employers may prefer those that have a bachelor's degree. These agents work with individuals and businesses to sell advertising space in various forms of media. They must work closely with clients to deliver an approved advertisement and make suggestions concerning artwork, formats, sizes, and more. The BLS reported that these professionals made a median salary of $51,740 in 2018, but jobs are expected to decline by 2% from 2018 to 2028.

Marketing Managers

Marketing managers typically need at least a bachelor's degree and some work experience in the field of marketing. These managers are responsible for finding markets for an organization's product and determining the demand for the product, as well as evaluating what other competitors are producing. They help create marketing plans for products and may oversee the work of staff members. Marketing managers made a median salary of $134,290 in 2018 and had a job outlook of 8% from 2018 to 2028, per the BLS. This job outlook was faster than average.

Paths for Advancement

Marketing is a field where professionals can often advance their career with additional work experience and/or education. Entry-level positions may include positions like advertising sales agents that only require a high school diploma, but may allow workers to advance to managerial positions with experience and/or leadership skills. Some advanced positions, like marketing managers, may require at least some work experience in their field, while other advanced positions, like market research analysts may be required to hold an advanced degree.