Best Online Marketing Bachelor's Degrees

Find out which schools have the top online bachelor's degree programs in marketing. Also, learn what these programs consist of, how to choose the right program, and what marketing careers you could pursue with a bachelor's marketing degree. Schools offering Marketing degrees can also be found in these popular choices.

Best Online Bachelor's Programs in Marketing

When making a list of top schools that offer online bachelor's degree programs in marketing, it would be beneficial to consider flexibility, affordability, and program completion time. Along these lines, you can explore the best schools and online programs for marketing below.

1. University of Alabama at Birmingham

Location Undergraduate Tuition & Fees (in-state) % Receiving Financial Aid
Birmingham, AL $8,568 84%

The University of Alabama at Birmingham has a Bachelor of Science in Marketing degree program that can be completed 100% online with no real-world requirements. Along with general education credit requirements, this program includes 78 core credits in marketing. Classes center on such subjects as:

  • Retail marketing
  • Sales techniques
  • International marketing
  • E-commerce marketing

The Collat School of Business, which houses the online marketing degree program, is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students in this online program earn the same degree as their on-campus peers and can apply transfer credits in order to finish their degree quickly and save money on tuition.

2. East Carolina University

Location Undergraduate Tuition & Fees (in-state) % Receiving Financial Aid
Greenville, NC $7,188 81%

East Carolina University offers an online degree completion program that leads to a Bachelor of Science in Business Administration (BSBA) degree in Marketing. This online program requires 120 total credits and allows students to choose a marketing or operations and supply chain management concentration. Exact coursework depends on the chosen concentration with marketing classes on consumer behavior and marketing intelligence and supply chain classes in distribution and logistics. East Carolina University's online marketing degree program features small class sizes and offers qualified, new BSBA students a merit-based scholarship.

3. Maryville University of Saint Louis

Location Undergraduate Tuition & Fees (in-state) % Receiving Financial Aid
Saint Louis, MO $28,470 100%

Maryville University of Saint Louis has a 100% online Bachelor of Science in Marketing degree program that has 3 start dates throughout the year and doesn't require ACT or SAT scores for admissions. The 128 credits in this program are divided between general education, core business, and marketing coursework to give you a well-rounded education. A senior capstone course brings together all the skills you learn in the program by requiring you to conduct research and analysis and devise a marketing plan. There are also optional networking and internship opportunities available.

4. Concordia University-Saint Paul

Location Undergraduate Tuition & Fees (in-state) % Receiving Financial Aid
Saint Paul, MN $22,275 99%

Concordia University-Saint Paul's online Bachelor of Arts in Marketing degree program features 7-week, asynchronous courses, which means there are no live classes or set time students need to be online. Designed for adult learners with busy lives, this program requires 120 total credits with 40 credits needed for the marketing major. Students take classes that cover such topics as:

  • Marketing analysis
  • Social media marketing
  • Entrepreneurship
  • Finance and accounting

A total of 95% of all the graduates from Concordia University-Saint Paul's various degree programs receive a job offer within 1 year.

5. Houghton College

Location Undergraduate Tuition & Fees (in-state) % Receiving Financial Aid
Houghton, NY $32,488 99%

Houghton College offers an online BBA/BS in Integrated Marketing Communication degree program that is flexible with both part- and full-time options available. Courses in this program are 100% online, are asynchronous with no set log-on requirements, and last 8 weeks. Key marketing classes focus on public relations, integrated marketing, and advertising. Houghton College's online marketing degree requires a total of 124 credits but accepts up to 87 transfer credits.

Rank School Name Location Undergraduate Tuition & Fees (in-state) % Receiving Financial Aid
6 Fort Hays State University Hays, KS $5,130 98%
7 University of Toledo Toledo, OH $10,293 95%
8 Ohio University-Main Campus Athens, OH $12,192 94%
9 Old Dominion University Norfolk, VA $10,560 93%
10 University of Wisconsin-Whitewater Whitewater, WI $7,692 80%
11 Oklahoma State University-Main Campus Stillwater, OK $9,019 91%
12 Fashion Institute of Technology New York, NY $5,740 73%
13 Molloy College Rockville Centre, NY $31,490 99%
14 Washington State University Pullman, WA $11,584 90%
15 University of Massachusetts-Amherst Amherst, MA $15,887 91%
16 University of Memphis Memphis, TN $9,317 98%
17 Immaculata University Immaculata, PA $27,350 100%
18 Indiana State University Terre Haute, IN $9,090 93%
19 Dakota State University Madison, SD $9,276 95%
20 Lindenwood University Saint Charles, MO $17,600 99%
21 Northwest Missouri State University Maryville, MO $7,844 98%
22 Husson University Bangor, ME $18,170 99%
23 Davenport University Grand Rapids, MI $18,414 97%
24 Huntington University Huntington, IN $26,158 99%
25 Saint Mary's University of Minnesota Winona, MN $35,110 100%

All statistics provided by the National Center for Education Statistics, tuition based on 2018-2019 school year's school ranking methodology categorizes and assesses data from schools and other reliable sources, such as the U.S. Department of Education, and weighs the information based on quality, cost, value and other factors critical to students' academic decisions.

Overview of Online Bachelor's Degrees in Marketing

Online bachelor's degree programs in marketing come in a range of different format options, including part- and full-time attendance, and have 100% online classes with no real-world requirements or residencies.

Credits and Length

Generally, online bachelor's degrees in marketing require 120-180 total credits. If you are an incoming freshman, it should take about 4 years to complete your degree. However, if you already have college credits or an associate degree, many programs accept these transfer credits, so you may be able to finish your online marketing degree in less than 4 years.


The coursework of online bachelor's degree in marketing varies by university and program. Usually, you take general education classes on composition, in the social sciences, in history, and in the biological sciences.

Most online programs also require business-focused classes in the following subjects:

  • Accounting
  • Economics
  • Business ethics and law
  • Finance
  • Organizational behavior

You also take classes within the marketing major that cover the following topics:

  • Consumer behavior
  • Marketing analytics
  • Marketing management
  • Digital marketing
  • Public relations
  • Brand management


Some, but not all, online programs offer specializations or concentrations in a specific subfield of marketing. If you choose a specialization, you are required to complete specific coursework within that specialization. Possible specialization areas include:

  • Digital marketing
  • Marketing analytics
  • Marketing management
  • Fundraising

Choosing the Right Online Marketing Program

There a several factors you should think about when choosing an online bachelor's program in marketing, including how much a program costs, the program's format, and program or school accreditation.


The cost of any online bachelor's degree program in marketing depends on numerous things, including base tuition price, if you are an in-state or out-of-state student, and extra fees.


Tuition for online marketing bachelor's degrees varies but commonly can range from $40,000 to $65,000 over four years. Often, the tuition price for online programs is calculated by a price per credit formula. If you have transfer credits, you can apply those to your online degree to reduce your tuition price. Additionally, some programs may charge an out-of-state student more than an in-state student, even though it is an online program. Ask your university about how it calculates the tuition for your specific program to understand your total tuition price.


You should also check with your university or program to learn about the types of fees you will be charged in addition to your base tuition. Individual fees could range anywhere from $50 - $700. Common fees include:

  • One-time online program fees
  • Online program fees each semester
  • Technology fees
  • Graduation fees
  • Book fees


It's important to choose a program that is flexible and allows you to choose if you want to attend full- or part-time. Depending on your schedule, life, and work commitments, you may not always be able to take a full schedule of classes.

Additionally, as the format of online classes varies, you want to make sure that the type of classes fits your preference. For example, some programs feature asynchronous classes that have no set time for you to be online and allow you to complete assignments on your own time. Other programs may require you to be online for live classes or lectures or could be a mix of asynchronous and live classes. Check with your program to learn exactly what their online classes consist of.


You should also take into consideration whether the program or school you want to attend is accredited. Accreditation proves that a program or school has met an independent standard set by an outside organization. To achieve accreditation, a program or school must meet a variety of criteria, including curriculum, student services, and experienced faculty. Sometimes schools must even hold site visits.

There are several regional accreditation organizations, such as the Higher Learning Commission (HLC) and the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) among others, who accredit universities as a whole. There are also program-specific accreditation agencies. For marketing programs, you will want to see if your program is accredited by the following organizations:

  • Association to Advance Collegiate Schools of Business (AACSB)
  • Council for Business Schools and Programs (ACBSP)

Top Jobs with an Online Degree in Marketing

With a bachelor's degree in marketing, you can pursue a career as an advertising, promotions, or marketing manager. Additionally, a bachelor's in marketing also develops the skills and knowledge you need to become a public relations specialist or a market research analyst.

Advertising, Promotions, and Marketing Managers

According to the U.S. Bureau of Labor Statistics (BLS), the number of advertising, promotions, or marketing manager jobs are expected to increase 8% from 2018-2028. Below, you can explore each career type in-depth.

Marketing Manager

Marketing managers are responsible for creating a strategy for selling and promoting products and services. Specific job duties include:

  • Researching possible markets for a product or service
  • Devising a pricing strategy that benefits the company and is fair to consumers
  • Collaborating with co-workers, such as product developers or sales managers
  • Creating an entire marketing plan

According to the BLS, marketing managers earned a median salary of $134,290 in 2018.

Promotions Manager

Promotions managers guide marketing programs that work to increase sales by creating a wide range of promotions materials, such as mailers, Internet ads, and store displays. Promotions managers are also in charge of planning and managing special promotions events, holding sweepstakes or contests, or administering samples or coupons.

Promotions managers earned a median salary of $117,130 in 2018, as per the BLS.

Advertising Manager

An advertising manager could have a range of different duties, depending on the environment they work in, whether they are in charge of an organization's entire advertising strategy, or whether they work on specific client accounts within an advertising agency.

Advertising managers work with and supervise support staff, and generally, they are responsible for:

  • Devising a print, online, television, or radio advertising campaign
  • Developing an advertising budget
  • Overseeing the overall design and style of advertisements
  • Conducting market research

Advertising managers, according to the BLS, earned a median salary of $117,130 in 2018.

Market Research Analyst

The primary job duty of a market research analyst is to conduct research into sales trends in order to guide an organization on how to best market and sell a product or service. The specific duties of a market research analyst are:

  • Researching data about sales trends, consumers, and market conditions
  • Collecting data through surveys, polls, focus groups, and questionnaires
  • Studying demographics, buyer's habits, and buyer preference
  • Interpreting data through statistical methods
  • Presenting data through the use of infographics, charts, and graphs

In 2018, the BLS reported that market research analysts earned a median salary of $63,120, and the number of jobs are expected to increase 20% from 2018-2028.

Public Relations Specialist

Public relations specialists also use the job title of press secretary, communication specialist, and media specialist. Job duties for this profession include:

  • Writing press releases and speeches
  • Interacting with the media
  • Assessing advertising programs and campaigns

In essence, public relations specialists manage their employer's image and make sure it's positive and favorable to the public.

According to the BLS, public relations specialists earned a median salary of $60,000, and the number of jobs are expected to increase 6% from 2018-2028.

Public Relations and Fundraising Managers

Public relations and fundraising managers earned a median salary of $114,800, and the number of jobs are expected to increase 8% from 2018-2028, as per the BLS. Below, explore the job duties of these two manager positions.

Public Relations Managers

Public relations managers create and manage the public image of a client or an organization. Their job duties include:

  • Creating press releases, speeches, and newsletters
  • Arranging interviews and press for their clients
  • Watching for political and social trends that affect their clients
  • Designing advertising campaigns or programs in conjunction with marketing managers
  • Overseeing support staff

Fundraising Managers

Fundraising managers focus on fundraising and promotions for their clients. Their specific job duties include:

  • Managing and hosting fundraising campaigns
  • Creating social media advertising for fundraising
  • Researching possible donors and fundraising sources
  • Reaching out to and interacting with donors
  • Finding sources for funds, such as grants

Upgrading a Marketing Career

To upgrade your marketing career, there are few pathways you can take, including certifications in the field and a master's degree.

Achieve Certification

There are a few different certifications that you can achieve that can help boost your career. Although each certification has its own requirements, you can expect to have to pass an exam, have a specific college degree, and have professional experience. Below are examples of certifications in the marketing field:

  • Professional Certified Marketer (PCM) - This is a credential from the American Marketing Association for marketing professionals, digital marketers, and sales managers.
  • Professional Researcher Certification (PRC)- This is a credential from the Insights Association for market research analysts to demonstrate competency in the field.
  • Accreditation in Public Relations (APR) - This is a credential from the Public Relations Society of America for public relations professionals to demonstrate competency in the field.
  • The Certified Fundraising Executive - This is a program from CFRE International for fundraisers to demonstrate competency in the field.

By earning a certification, you prove to potential employers that you have met an independent standard and have the right experience, skills, and knowledge for the job.

Achieve an Advanced Degree

Generally, you need the minimum of a bachelor's degree for most marketing careers. However, some careers, such as public relations and fundraising management and market research analysis, could require an advanced degree for some jobs.

For example, employers sometimes prefer that a public relations manager has a master's degree in public relations or a similar field. Likewise, market research analysts could advance their research career by earning a master's degree in marketing research or by earning a Master's in Business Administration (MBA) degree.

Marketing Associations & Organizations

There are several different associations and organizations that advocate for the marketing profession, including certain subfields, such as market research and public relations. Many of these organizations offer certification credentials and benefits to their members, and usually require that you pay a membership fee to access the group.

American Marketing Association (AMA)

The AMA works to advance the marketing profession through publications and journals and connecting marketing professionals to the resources they need to improve their careers. The AMA has membership opportunities for students and professionals. Members get access to exclusive publications, promotional products, conferences and events, and discounts on services.

Insights Association (IA)

This organization represents and supports the market research analyst profession by advocating to the government, enforcing professional standards and best practices, and assisting members with professional development. Along with administering the Professional Researcher Certification (PRC) credential, IA provides members with networking opportunities and education and training resources.

Public Relations Society of America (PRSA)

The PRSA supports the public relations profession by advocating for ethical standards, advancing diversity, and working with MBA programs to incorporate communication classes into the curriculum. The PRSA also administers the Accreditation in Public Relations (APR) credential. As a member of this organization, you get access to webinars and workshops as well as networking opportunities.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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