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Best Online Master's Degrees in Marketing

Explore common degree and coursework requirements for online marketing master's programs. Then, learn how to choose the right program for your needs and discover what careers you could pursue with a marketing degree.

Best Online Marketing Master's Degree Programs

Online master's programs in marketing are available at colleges and universities throughout the country. When compiling our list of the top programs of this type, we took into consideration program flexibility, affordability, and the unique specializations that a program offers.

1. Saint Joseph's University

Location Graduate Tuition & Fees (in-state)
Philadelphia, PA $16,992

Saint Joseph's University's online 30-credit Master of Science (MS) in Marketing program features an accelerated 8-week format that allows students to complete their degree in 1- 1 1/2 years, if attending full-time, and in 2 years, if attending part-time. This online program has two specialization tracks: international marketing or marketing analytics. Students in the international marketing track take courses on global consumers and international brand management and must also attend an international study abroad tour. The marketing analytics track has no real-world requirements, and students take courses on consumer and predictive analytics.

2. Molloy College

Location Graduate Tuition & Fees (in-state)
Rockville Centre, NY $21,850

Molloy College offers an online Master of Business Administration (MBA) degree program that features a concentration in marketing where students take courses on global marketing, brand strategy, and marketing management as well as a final capstone course. Students in this online MBA in Marketing program can earn their degree in only 1 year of study, with multiple start dates each year for flexibility. This 33-credit online program rings up at $1,195 per credit, and Molloy College's School of Business is currently a Candidate for Accreditation by the International Accreditation Council for Business Education (IACBE).

3. Lasell College

Location Graduate Tuition & Fees (in-state)
Newton, MA$10,960

Lasell College has an online Master of Science (MS) in Marketing degree program that takes a holistic approach to the marketing field with a focus on market research, data analytics, and digital media strategies. Students are required to complete a research-focused capstone course or a real-world internship capstone. This 36-credit program is designed for working professionals and offers flexible attendance options so students can earn their degree in 1 to 2 years, depending on their chosen academic pace. Lasell College's MS in Marketing program features small classes that are limited to 23 students and has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP).

4. University of Illinois at Urbana-Champaign

Location Graduate Tuition & Fees (in-state)
Champaign, IL $18,126

The University of Illinois at Urbana-Champaign's online Master of Business Administration (MBA) degree program offers students the opportunity to choose a specialization in digital marketing. Students take courses in digital channels and digital analytics as well as core MBA courses and a final capstone. This online MBA program uses Coursera's flexible online learning course format, and is supplemented with class material, discussions, and group assignments from the University of Illinois at Urbana-Champaign. All classes are highly-interactive, allowing students to ask questions of professors in real-time and participate in teamwork-focused projects with their peers.

5. Regent University

Location Graduate Tuition & Fees (in-state)
Virginia Beach, VA $16,179

Regent University offers an online Master of Business Administration (MBA) degree that features a concentration in marketing with courses that center on the study of viral marketing, consumer behavior, and digital marketing. This online program requires 42 total credits and has 8 start times each year so students can jump right into the program whenever they want. Regent University's online MBA program has the distinction of being fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and boasts a price of $675 per credit for all students, which is affordable for graduate education at a private Christian university.

Rank School Name Location Graduate Tuition & Fees (in-state)
6 Walsh University North Canton, OH $12,610
7 Oral Roberts University Tulsa, OK $13,988
8 Dallas Baptist University Dallas, TX $18,262
9 Regis University Denver, CO $ 13,177
10 Concordia University-Wisconsin Mequon, WI $10,848
11 New England College Henniker, NH $13,560
12 Oklahoma Christian University Edmond, OK $11,124
13 Southern New Hampshire University Manchester, NH $18,810
14 Yeshiva University New York, NY $35,100
15 Florida International University Miami, FL $11,097
16 Liberty University Lynchburg, VA $8,333
17 Brenau University Gainesville, GA $12,910
18 Tiffin University Tiffin, OH $13,000
19 Union College Barbourville, KY $9,650
20 Baker College Flint, MI $12,610

All statistics provided by the National Center for Education Statistics, tuition based on 2018-2019 school year

Learn.org's school ranking methodology categorizes and assesses data from schools and other reliable sources, such as the U.S. Department of Education, and weighs the information based on quality, cost, value and other factors critical to students' academic decisions.

Overview of Online Marketing Master's Degree Programs

Online master's degree programs in marketing encompass the study of advertising, sales, data analytics, product development, and other topics that relate to how to promote products and services. These types of programs can lead to a Master of Science (MS) in Marketing degree or a Master of Business Administration (MBA) degree with a concentration in marketing.

Generally, online master's degrees in marketing can be completed in a 100% online format. However, a limited number of programs may require a real-world internship or another kind of in-person component. Most programs require about 30 to 42 credits of coursework, which usually also includes a final capstone that could consist of a research or business marketing plan project.

A lot of marketing master's programs offer students the opportunity to specialize in one area of marketing. Below are examples of specialization areas that are found in online marketing programs:

  • Digital marketing
  • International marketing
  • Marketing analytics
  • New media and communications
  • Social media marketing

The length of time to earn a master's in marketing varies by program, with most able to be completed in 1 to 2 years. Some online programs have an 8- or 10-week semester format, which means students may earn their degree in about 10 to 16 months. Other programs offer part-time attendance options where students can complete their degree in about 2 years.

Common Classes in Online Marketing Master's Degree Programs

Your coursework in an online master's program in marketing depends on several factors. If you choose a concentration, you generally take specific courses within that concentration in addition to core marketing coursework. MBA programs that offer a concentration in marketing require you to take foundational business courses in economics, business law, finance, and other topics along with your marketing concentration courses. Read on to explore some common subjects that you study in both types of marketing master's programs

Marketing Management

Through a managerial perspective, this course teaches students how to strategically develop a marketing plan. Students study a range of broad marketing concepts, such as targeting strategies, product development, and the Marketing Analysis for Revenue Enhancement (MARE) model, so that they will be able to develop and implement marketing programs.

Marketing Analytics

This course connects the fields of data analysis and marketing in order to help students understand how they can use data to make good marketing strategies. Students study data-driven topics, such as quantitative analysis, data mining, customer modeling, and data visualization, and then learn how to apply insights from data to marketing decisions.

Consumer Behavior

This class is all about understanding the habits, needs, and wants of customers. Along with exploring social and cultural factors that affect customer behavior, this course also focuses on marketing behavior models and theories.

Marketing Research

In a class of this type, students study research methods and techniques related to marketing. Specific topics covered include survey research and questionnaire design, insight generation, data analysis, and secondary and syndicated data sources.

Social Media Marketing

A course on social media marketing focuses on the use of social media tools and platforms for marketing purposes. This class explores how marketers can use social media content to build influence and engage with consumers, and it also teaches practical skills about how to use and understand social media metrics and target specific audiences.

How to Choose an Online Marketing Master's Degree Program

As earning a master's degree is a big commitment in terms of time and money, you want to be sure that you choose a program that is right for you. To help you make this important decision, we suggest that you take into account how the program's focus prepares you for your career, the program's format and cost, and whether the school and/or program is accredited.

Program Focus

Online marketing master's programs feature a range of different specialization areas, but not every program will offer the specialization area that matches your career goals. For example, if you want to become a market researcher, then you want to make sure that your program offers a data analytics concentration or has specific courses that center on the field of market research. Similarly, if you want a social media marketing career, choosing a program with a social media specialization is key.

Program Format

Many programs feature asynchronous courses that don't require you be online at a specific time, yet others may require you attend live classes. If you have work or life commitments that would make live classes difficult, choose a program with completely asynchronous learning.

You also want to consider semester format. Some online programs have accelerated 8- or 10-week courses, which means you can complete your degree in only 1 year or less. However, if you prefer the traditional 14-week semester or you want to attend part-time, then your best bet might be choosing a 2-year program.

Program Cost

Generally, online master's degrees in marketing can cost anywhere from $600 to $1,195 per credit, with some costing less and others more. Some programs, even online ones, charge out-of-state students more than their in-state peers, so at times it's cheaper to attend a school in your state of residency. However, some universities charge all students the same rate.

Most universities also charge additional fees, which are added to your tuition. Some examples include course fees, technology fees, library fees, and registration fees. Also, be sure to consider any extra costs associated with earning your degree, such as purchasing textbooks, computers, tablets, internet or other course materials.

School and Program Accreditation

School accreditation is important, as it proves that your college or university has met high, independent standards. You should make sure that your school has achieved regional accreditation from an agency that is approved by the Council for Higher Education Accreditation (CHEA). Only students who attend a regional accredited school can receive federal financial aid, and most schools only accept transfer credits from other accredited schools.

You can also look for your marketing program to be accredited by either the Association to Advance Collegiate Schools of Business International (AACSB) or the Accreditation Council for Business Schools and Programs (ACBSP). These two organizations accredit business programs based on individual standards that include program learning outcomes, faculty credentials, and program resources.

Marketing Career Paths and Salary Information

Graduates with a master's degree in marketing can pursue a range of careers in the fields of business, communication, and advertising. Below, you can explore marketing and public relations positions, including expected job duties and job outlook and salary information.

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers are responsible for designing and implementing marketing strategies for a range of products and services. Read on to explore each of these job positions in-depth.

Advertising Manager

Advertising managers work for advertising agencies, media companies, and other types of organizations that have advertising needs. They are responsible for creating advertising campaigns that could include coming up with radio, television, magazine, or internet-focused ads. They also oversee staff, manage budgets, and coordinate with other departments.

Promotions Manager

Promotions managers have some of the same job duties as advertising managers, but they focus more on promotional strategies that will lead to increased sales of a product or service. They also create advertising campaigns, such as in-store product displays, mailers and coupons, or special contests or events.

Below is the salary information for advertising and promotions managers.

  • Median Annual Salary: $117,130
  • Projected 2018-2028 Growth Rate: 3%

Marketing Manager

Marketing managers have a wider range of duties than advertising or promotion managers as they are more focused on developing products and services and devising price strategies. Marketing managers conduct research into markets, products, and other services so that they can develop a successful marketing plan. They also oversee staff and work with professionals in other departments.

  • Median Annual Salary: $134,290
  • Projected 2018-2028 Growth Rate: 8%

Market Research Analyst

Market research analysts conduct research about sale trends, consumer data, and market conditions in order to help devise a marketing strategy. They also collect data through interviews, surveys, and opinion polls and use statistical software to analyze such data. To present their findings, market research analysts create reports that may contain infographics, charts, or graphs.

  • Median Annual Salary: $63,120
  • Projected 2018-2028 Growth Rate: 20%

Public Relations or Fundraising Manager

Public relations and fundraising managers work in a variety of settings, including for non-profits, businesses, and in educational services. Usually, to move into a higher-level manager role, you need experience as a public relations specialist or a fundraiser.

Public Relations Manager

Public relations managers take the lead in creating and implementing the public identity and image of an organization. They usually supervise staff and guide public relations campaigns. Public relations managers must stay on top of current trends and issues that may affect their employer's image and must also come up with advertising programs and write materials for the media.

Fundraising Manager

Fundraising managers focus on creating different programs and events that will encourage donations to an organization. They must also seek out donors and create relationships with them. Some fundraising managers are also responsible for applying for grants and supervising staff.

Below is the salary information for public relations and fundraising managers.

  • Median Annual Salary: $114,800
  • Projected 2018-2028 Growth Rate: 8%

Salary information provided by the U.S. Bureau of Labor Statistics, 2018