Masters - Marketing

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Would you like a career that involves encouraging the public to purchase products or services? With a Master of Science in Marketing, such as that offered by Southern New Hampshire University, you might make that goal a reality. For further information about this advanced marketing program, read on.

Frequently Asked Questions

What Kind of Program Is It?

The business of marketing examines consumer buying trends and, based on findings, develops products and services to suit buyers' wants and needs. Southern New Hampshire University's multidisciplinary Master of Science in Marketing program is designed to prepare you to pursue employment in marketing, but also in areas such as communications, advertising, and public relations. While enrolled, you can learn how to develop marketing campaigns, give presentations, successfully build brands, and perform data analysis of marketing channels. This online program can also play a vital role in helping you to develop critical-thinking, communication, technical, and research skills.

What Are the Prerequisites?

Ideally, program candidates should be creative, logical thinkers who also possess good analytical skills. In addition to having an undergraduate degree, you should have an eye for visual details. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.

What Are the Course Requirements?

The 36-credit hour curriculum consists of two business core courses, four required core courses, and six marketing electives. If your undergraduate degree was not related to business, you may be required to take a foundational course. Terms typically last 11 weeks, and you can complete the entire program in about 18 months if you opt to take two courses per interval. Courses include:

  • Marketing Strategies
  • Quantitative Analysis for Decision-Making
  • Multinational Marketing Strategies
  • Consumer Behavior
  • Marketing Research
  • Ethical and Legal Issues in Marketing

Plus marketing electives and two from the following:

  • Understanding Emerging Markets
  • Digital Commerce and eBusiness
  • Operations Management
  • Supply Chain Management
  • Sport Marketing and Media

What Could I Do After Graduation?

Career Opportunities

You may find that you have increased advancement opportunities once you have earned a master's degree in marketing. Industry professionals often work in government agencies, consulting firms, non-profit organizations, and other businesses that utilize marketing analysis. You could pursue jobs such as the following:

  • Marketing Manager/Director/VP
  • Sales Manager/Director/VP
  • Public Relations Specialist
  • Marketing Consultant
  • Market Researcher
  • Online Marketing Manager/Director/VP
  • Search Engine Marketing Strategist
  • E-Communications Specialist
  • Product Marketing Manager/Director/VP
  • Community Relations
  • Account Manager