Masters - Sport Management

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Would you like to work with professional sports teams in a leadership capacity? Earn an advanced sport management education at Southern New Hampshire University, where you can enroll in the Master of Science in Sport Management program. Following is some information pertaining to this course of study.

Frequently Asked Questions

What Kind of Program Is It?

Southern New Hampshire University's Master of Science in Sport Management program is designed for non-athletically-inclined individuals who instead aspire to administrative and supervisory roles. With a mandatory internship and opportunities for hands-on learning, the graduate program is structured so as to give you a practical tool set and valuable work experience to help you establish a career in the industry. You'll receive instruction in sport management theories, strategic planning, and marketing analysis. Media and research methods are other topics you will have the opportunity to explore. Students have the opportunity to concentrate their studies by integrating a graduate certificate in either Athletic Administration or International Sport Management while maintaining 36 credit requirements.

What Are the Prerequisites?

As a program candidate, you should have an enthusiasm for sports as well as an interest in the business side of the industry. An undergraduate degree is required. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.

What Are the Course Requirements?

Sport management core courses account for 21 program credits, but you may also select electives to round out your program. Depending on the nature of your undergraduate studies, a foundational course may be required.

  • Research Methods in Sport Management
  • Sport and Society
  • Internationalization of Sport Business
  • Management of Sport Organizations
  • Sport Marketing and Media
  • Seminar in Sport Management
  • Internship Supervised by Sport Management Department
  • Choose THREE Graduate Sport Management Electives
  • Choose TWO Graduate Sport Management or business electives
  • Students may be required to take one reporting and analysis foundation course if requirements have not been met in undergraduate coursework.

What Could I Do After Graduation?

Career Opportunities

After graduation from this program, you might be able to locate job opportunities with amateur, collegiate, and professional sports teams. You could also qualify to work in settings such as corporate fitness programs, public and private health facilities, and sports arenas. Entry- or mid-level positions such as the following might be feasible:

  • Business Agent
  • Sports Team Manager
  • Athletic Administrator
  • Coach
  • Athletic Director
  • Office Administrator
  • Public Relations Specialist
  • Athletic Director - Assistant Athletic Director
  • Operations Department of College Organization
  • NCAA Compliance Coordinator - an Academic Coordinator - a Sports Information Director
  • Sports Reporting
  • Community Relations Manager (of an NFL Team)
  • Operations Manager (Basketball)
  • Coach Soccer (College Level)
  • Director of Operations (Hockey)
  • Coach (Head or Assistant)
  • PE Teacher
  • Therapeutic Recreation Center Director
  • Collegiate Coach and Administrator
  • Teach at College Level
  • Fitness Facility Director
  • Sports Information Director
  • Director of Equipment in Sports Department
  • Assistant Video Coordinator at College/University
  • Merchandise or Media Relations
  • NBA Team Operations or Agent