Advertising professionals use their communication and creative skills to sell or promote products or services. Read on to learn more about career options and potential salaries for advertising executives, as well as what types of degree programs can prepare you to enter the field.
Is Advertising for Me ?
Advertising professionals use a variety of communication techniques and resources to get products and services into the hands of consumers. Media outlets typically include radio, television and the Internet. On an average day, advertising executives, such as art directors, can be found putting together promotional campaigns for clients, generating ideas for campaigns and overseeing creative staff members that execute the campaigns.
In addition to art direction, advertising executives can hold positions as advertising and promotions managers, account managers, marketing managers or public relations coordinators. Additional job duties can include generating media attention for clients' products and services, designing in-store displays and email ads or planning contests and special events.
Employment and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), art directors who were employed in advertising, public relations and other related areas in May 2012 earned a median annual salary of $85,390. Nationwide, employment opportunities for art directors in general are expected to increase by a mere 3% between 2012 and 2022.
A slower-than-average growth in jobs is also projected for advertising and promotions managers from 2012-2022, who enjoyed a median annual salary of $88,590 in May 2012. By comparison, marketing managers can expect an average increase of 13% in employment from 2012-2022. As of May 2012, the median annual salary for a marketing manager was $119,480 (ww.bls.gov).
How Can I Become an Advertising Professional?
Undergraduate Degree Programs
If you decide to become an advertising professional, you may want to consider earning a bachelor's degree in advertising, marketing or public relations. Once enrolled in a program, you might learn how to create advertising campaigns from the ground up, put them in place and evaluate their effectiveness. You may also study advertising theory, business management, design and marketing strategies, which can help you develop your organizational and communication skills.
Graduate Degree Programs
Graduate-level programs in advertising and other related fields of study are also available. For example, in a Master of Science in Advertising program, you might take courses in branding, interactive media, international marketing and media planning. You may also study creative and consumer development or conduct advertising research.
As an advertising professional, you'll need to be computer literate, deadline oriented and comfortable working in fast-paced environments, where plans can change quickly. A willingness to travel and work irregular hours to attend meetings and events are also essential.