Marketing Degree Options - Video

Interested in working in a fast-paced environment where you can help enhance an organization's profitability and public image? If so, earning a degree in Marketing may be right for you. These academic programs can prepare you for sales, advertising, public relations, retail and publicity positions in a wide range of industries. Learn more about whether earning a Marketing degree might right for you.

Description of Degree

Earning a Marketing degree can instill you with the necessary skills to help increase sales, brand recognition and market presence for companies, nonprofits and agencies. Through studies in this business discipline, you'll learn about the ways in which organizations connect with customers and create additional value in products and relationships. Included among these studies are examination of human psychology and trends at work in the marketplace. You'll gain insight into understanding organizational objectives and crafting marketing efforts in support of them. Often this work involves crafting sales messages or contacts with consumers through a broad range of media, including direct mail, email, television, radio, print and the Internet.

Skills Obtained/Typical Courses

While enrolled in a Marketing degree program, you'll receive training that will allow you to make significant contributions to an organization's profitability and public reputation. These academic programs can teach you creative methods for building a company's business, increasing loyalty and reaching potential customers in new ways. Much of the curriculum in Marketing degree programs is focused on understanding consumers and analyzing buying habits, pricing and other marketplace factors toward capitalizing on emerging trends. You will also be given extensive training in crafting specific messages for popular demographics. The whole idea is to build brands that resonate with consumers through the use of advertising, word of mouth, mailings, media campaigns and viral marketing. Some of the courses you can expect to take in a Marketing program include:

  • Marketing Principles
  • Consumer Behavior
  • Sales Management and Retailing
  • Public Relations
  • Promotion and Advertising
  • New Media Marketing
  • and Marketing Research Methods

Career Options/Occupational Outlook

Earning a Marketing degree can prepare you for employment in a broad range of industries. Virtually all companies, nonprofits and agencies have professionals dedicated to increasing sales and maintaining an organization's public reputation. Precise job titles can differ significantly between environments, but some of the positions these academic programs can prepare you for include marketing specialist, sales account manager, promotions director, public relations specialist, advertising executive and publicist. Job functions in these positions can be quite different from one another depending upon an organization's focus and business objectives. For example, some professionals may craft pitch letters and mailings to media contacts. Others may monitor trends through research or maintain databases of consumer information to generate sales leads. Still others might utilize online social networks and viral marketing methods toward creating new business for a company.

Wrap Up

Earning a degree in Marketing can prepare you for a rewarding career in the world of sales and public relations. These positions are generally well suited for those with excellent communication skills and knowledge of new media and social trends. Creativity and problem-solving skills can also be helpful in this line of work as it is important to create new, effective ways to reach people with your marketing message.

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