<h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>When you enroll in Grand Canyon University's Bachelor of Science in Marketing program, you have an opportunity to learn about marketing management, the principles of marketing, public relations, and elements of advertising. Some of the topics covered in the curriculum include strategic management, marketing research and reporting, buyer and consumer behavior, and promotion and advertising. The research and reporting courses encourages you to design your own research projects and analyze data using statistical tools. You then have the opportunity to present your results to the class. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>If you are interested in applying to Grand Canyon University's Bachelor of Science in Marketing program, you should have an interest in how goods are sold to the public and possess excellent communication skills. Applicants to Grand Canyon University's programs should be U.S. citizens and must have already attended some college; some programs may have additional requirements. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>The Bachelor of Science in Marketing consists of 120 credits. Elective credits can vary from 24 to 30 credits, while core marketing courses equal 56 credits. </p> <p><u>Marketing Courses</u> </p> <p /> <table border="1"><tr><th> Course Code </th><th> Course Name</th></tr> <tr><td> ECN 220 </td><td> Introduction to Economics</td></tr> <tr><td> ACC 250 </td><td> Financial Accounting</td></tr> <tr><td> MKT 245 </td><td> Principals of Marketing</td></tr> <tr><td> BUS 340 </td><td> Ethical and Legal Issues in Business</td></tr> <tr><td> ACC 350 </td><td> Managerial Accounting</td></tr> <tr><td> MGT 420 </td><td> Organizational Behavior and Management</td></tr> <tr><td> BUS 352 </td><td> Business Statistics</td></tr> <tr><td> FIN 350 </td><td> Fundamentals of Business Finance</td></tr> <tr><td> MKT 345 </td><td> Buyer and Consumer Behavior</td></tr> <tr><td> MKT 415 </td><td> Promotion and Advertising</td></tr> <tr><td> MKT 445 </td><td> Marketing Research and Reporting</td></tr> <tr><td> MKT 450 </td><td> Marketing Management</td></tr> <tr><td> BUS 485 </td><td> Strategic Management</td></tr> </table><h2 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h2> <h3 id="section---CareerOpportunities">Career Opportunities</h3> <p>When you have finished Grand Canyon University's Bachelor of Science in Marketing program, you have the opportunity to compete for entry-level marketing positions with corporations that have their own marketing and advertising departments or with agencies that specialize in brand management services. Another possible career path includes job opportunities with public relations firms. Some possible job titles could include: </p> <ul><li>Marketing Manager </li><li>Public Relations Specialist </li><li>Advertising Manager </li><li>Promotions Specialist </li></ul><h3 id="section---AdvancedDegrees">Advanced Degrees</h3> <p>When you have finished Grand Canyon University's Bachelor of Science in Marketing program, you have the opportunity to enroll in a master's program in the field. A master's degree in the field may be broken up into business courses and marketing courses. Some of the marketing courses may include topics such as the marketing environment, integrated marketing, marketing strategy, and consumer behavior. Some possible degree programs may include: </p> <ul><li>Master of Science in Marketing </li><li>Master of Science in Integrated Marketing </li><li>Master of Science in Public Relations</li></ul>