Are you interested in seeking an entry-level career in marketing, advertising, or promotions? If yes, then you might prepare for this professional goal by studying in Baker College's Associate of Business in Marketing program. Find out more about this associate's degree program here.
<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2>
<h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3>
<p>Once enrolled in Baker College's Associate of Business in Marketing program, you will have the opportunity to study basic strategies in marketing, selling, and advertising. Core courses are designed to address selling techniques, digital marketing, market analysis methods, marketing planning strategies, and advertising processes. A marketing course in the business curriculum is intended to provide study in consumer research, product marketing, distribution methods, and marketing management. Other business courses are designed to teach you basic practices in various disciplines including accounting, finance, and business economics. You will also take a seminar designed to help you prepare for employment. A work experience provides the opportunity to apply techniques and concepts studied in the program in actual professional environments. This program is offered in an online format.
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<h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3>
<p>You might have strong creative, organizational, and critical thinking skills before enrolling in this associate's degree program. Though requirements may vary, you should have earned a high school diploma or equivalent.
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<h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3>
<p>Baker College's Associate of Business in Marketing program requires the completion of 93 credits. You will take 29 credits in core courses, 32 credits in business courses, and 32 credits in the general education curriculum.
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<p><u>Core Courses</u>
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<p />
<table border="1"><tr><th>Course Code</th><th>Course Name</th></tr>
<tr><td>ELEC 100A</td><td> Elective</td></tr>
<tr><td>MKT 201</td><td> Sales</td></tr>
<tr><td>MKT 202</td><td> Advertising</td></tr>
<tr><td>MKT 215</td><td> Applied Marketing</td></tr>
<tr><td>MKT 291</td><td> Marketing Seminar</td></tr>
<tr><td>MKT 312</td><td> Consumer Behavior</td></tr>
<tr><td>WRK 291B</td><td> Professional Career Strategies</td></tr>
<tr><td>WRKBS 201</td><td> Work Experience</td></tr>
</table><p><u>Business Courses</u>
</p>
<p />
<table border="1"><tr><th>Course Code</th><th>Course Name</th></tr>
<tr><td>ACC 121</td><td> Fundamentals of Accounting I</td></tr>
<tr><td>ACC 122</td><td> Fundamentals of Accounting II</td></tr>
<tr><td>ECON 201</td><td> Principles of Macroeconomics</td></tr>
<tr><td>ECON 202</td><td> Principles of Microeconomics</td></tr>
<tr><td>FIN 101</td><td> Personal Finance</td></tr>
<tr><td>LAW 211</td><td> Business Law</td></tr>
<tr><td>MGT 101</td><td> Introduction to Business</td></tr>
<tr><td>MKT 111B</td><td> Principles of Marketing</td></tr>
</table><p><u>General Education Courses</u>
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<p />
<table border="1"><tr><th>Course Code</th><th>Course Name</th></tr>
<tr><td>ENG 101</td><td> Composition I</td></tr>
<tr><td>ENG 102</td><td> Composition II</td></tr>
<tr><td>INF 112</td><td> Word Processing</td></tr>
<tr><td>INF 113</td><td> Electronic Spreadsheets</td></tr>
<tr><td>INF 114A</td><td> Introduction to Database Applications</td></tr>
<tr><td>INF 121</td><td> Introduction to Windows</td></tr>
<tr><td>MTH 111</td><td> Introductory Algebra</td></tr>
<tr><td>SPK 201</td><td> Oral Communication</td></tr>
<tr><td>WRI 115</td><td> Workplace Communication</td></tr>
<tr><td><b>Select ONE of the following courses:</b></td><td /></tr>
<tr><td>MGT 114</td><td> Customer Service</td></tr>
<tr><td>MGT 231</td><td> Small Business Management</td></tr>
<tr><td>MGT 241</td><td>Business Success Seminar</td></tr>
<tr><td><b>Select ONE of the following courses:</b></td><td /></tr>
<tr><td>PSY 101</td><td> Human Relations</td></tr>
<tr><td>PSY 111</td><td> General Psychology</td></tr>
</table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3>
<h4 id="section---CareerOpportunities">Career Opportunities</h4>
<p>As a graduate of the Associate of Business in Marketing program, you could explore employment opportunities in the marketing department of nearly any type of business. You might also consider seeking work with advertising firms, market research companies, or marketing consulting companies. Positions you could pursue include:
</p>
<ul><li>Marketing Assistant
</li><li>Promotions Coordinator
</li><li>Marketing Events Coordinator
</li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4>
<p>Upon completion of Baker College's Associate of Business in Marketing program, you could be prepared to continue your studies in a bachelor's degree program. A four-year degree could be required for career advancement purposes. Examples of degrees you could seek include:
</p>
<ul><li>Bachelor of Science in Marketing
</li><li>Bachelor of Science in Marketing Communication
</li><li>Bachelor of Science in Business Administration with a concentration in Marketing</li></ul>

