California Baptist University's online Bachelor of Arts in Communication Studies, or Strategic Communication, is a program designed to help you strengthen and further develop oral and written communication skills important for all professions.

    <h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>What are theories and strategies relating to organizational communication? What emerging trends are seen in digital media? Which methodologies are employed in communication research? These are among the topics you could expect to discuss as a student of the online Bachelor of Arts in Communication Studies, also known as Strategic Communication, program at California Baptist University. Required courses also address listening strategies, global media forms, writing and developing newsletters and brochures, public relations campaign development, and ethical practices in communication. You will have the opportunity to apply concepts and practices covered throughout the program in the senior project assignment, wherein you will provide a solution for an issue or gap in a sub-discipline of communication studies. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Prior to taking any required courses in the BA - Communication Studies or Strategic Communication program, you must complete classes in composition and intermediate composition. In addition to possessing strong written and oral communication skills, it would be helpful to display above-average listening, analytical, and organizational skills, as these capabilities would be beneficial within public relations, marketing, media, and other communications-related careers. Applicants to California Baptist University should have a high school diploma or GED; some programs may have additional requirements. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>Of the total number of credits needed to earn this BA degree, 36 are taken in upper-division coursework and six credits are taken in lower-division courses. You must also complete six credits in two Christian-based classes and 40-43 in the general education curriculum. </p> <p><u>Lower Division Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>COM 113</td><td> Oral Communication</td></tr> <tr><td>COM 250</td><td> Introduction to Communication Studies</td></tr> <tr><td>JRN 150</td><td> Media and Society</td></tr> </table><p><u>Upper Division Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>COM 308</td><td> Interpersonal Communications</td></tr> <tr><td>COM 340</td><td> Rhetoric and Persuasion</td></tr> <tr><td>COM 375</td><td> Legal, Ethical, and Social Foundations of Communication and Public Relations</td></tr> <tr><td>COM 340</td><td> Communication Theory</td></tr> <tr><td>COM 420</td><td> Strategic Communication and Global Engagement</td></tr> <tr><td>COM 425</td><td> Organizational Communication</td></tr> <tr><td>COM 430</td><td> Communication Research &amp; Methods</td></tr> <tr><td>COM 440</td><td> Digital Trends in Communication</td></tr> <tr><td>COM 499</td><td> Communication Senior Project</td></tr> <tr><td>PRL 300</td><td> Public Relations</td></tr> <tr><td>PRL 402</td><td> Public Relations Campaigns and Research</td></tr> </table><p><u>Additional Program Courses</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>CST 100</td><td> Overview of the Bible</td></tr> <tr><td>CST 302</td><td> Foundations of Christian Thought</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Once you have met all requirements of the Bachelor of Arts in Communication Studies, or Strategic Communication, program you could explore employment opportunities in business communications departments, marketing or public relations firms, media consulting companies, human resource departments, or client relations departments. You might also serve in these roles within any type of industry, such as healthcare or education, as well as nonprofit agencies or government offices. You could oversee or assist in the development of social media communications, public relations campaigns, marketing strategies, event planning, or interoffice publications. </p> <p>Some career options most suitable for the skills developed in this BA program include: </p> <ul><li>Event planner </li><li>Marketing coordinator </li><li>Social media director </li><li>Communications specialist </li><li>Public relations specialist </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>While you might fill mid-management or assistant positions after earning the BA degree in Communication Studies or Strategic Communication, advancement into executive or directorial roles could require a graduate degree. If you intend to pursue such advancement, you might continue your studies at the master's level following graduation. More advanced courses could provide a focus on media theories, communication theory, communication decision-making processes, and communication research. </p> <p>Possible master's degree programs you could choose include: </p> <ul><li>Master of Arts in Communication </li><li>Master of Arts in Strategic Communication </li><li>Master of Arts in Media and Public Communication</li></ul>