<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>The curriculum of Liberty University's Doctor of Business Administration with a specialization in Marketing program provides a diverse education in advanced business management practices while emphasizing marketing strategies and leadership processes. Topics are explored through online instruction, case study examinations, research projects, and seminars. In marketing courses, you will have the opportunity to study marketing program design and implementation processes, promotions and advertising strategies, brand management, product and service management, new product development, and market research techniques. Core courses include financial resource management, business forecasting, decision making processes, quality control, productivity management, executive coaching, and business research. You must also complete a three-part doctoral research project. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>If you are interested in applying to Liberty University's Doctor of Business Administration with a specialization in Marketing program, you must have a master's degree from an accredited institution, preferably in business or management. Experience in corporate marketing and strong communication, organization and creative skills are helpful. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>Once enrolled in the Doctor of Business Administration with a specialization in Marketing program, you will be required to earn a total of 60 credits. You will take 48 credits in the core curriculum and 12 credits in the cognate or specialization area. </p> <p><u>Doctor of Business Administration with a specialization in Marketing Course Requirements</u> </p> <p /> <table border="1"><tr><th>Course Number</th><th>Course Title</th></tr> <tr><td><b>Core Courses</b></td><td /></tr> <tr><td>BUSI 700</td><td> Doctor of Business Administration Orientation Seminar</td></tr> <tr><td>BUSI 710</td><td> Advanced Business Research Methods: Seminar</td></tr> <tr><td>BUSI 720</td><td> Business Forecasting and Modeling</td></tr> <tr><td>BUSI 730</td><td> Strategic Allocation of Financial Resources</td></tr> <tr><td>BUSI 740</td><td> Strategic Supply Chain Management</td></tr> <tr><td>BUSI 750</td><td> Human Resource Development Seminar</td></tr> <tr><td>BUSI 755</td><td> Organizational and Executive Coaching Seminar</td></tr> <tr><td>BUSI 760</td><td> Quality Management and Productivity Seminar</td></tr> <tr><td>BUSI 770</td><td> Strategic Thinking for Decision Making Seminar</td></tr> <tr><td>BUSI 780</td><td> Business Case Study Design Seminar</td></tr> <tr><td>BUSI 785</td><td> Doctor of Business Administration Colloquium</td></tr> <tr><td>BUSI 788</td><td> Applied Doctoral Research Project I</td></tr> <tr><td>BUSI 789</td><td> Applied Doctoral Research Project II</td></tr> <tr><td>BUSI 790</td><td> Applied Doctoral Research Project III</td></tr> <tr><td><b>Marketing Cognate Courses</b></td><td /></tr> <tr><td>BUSI 520</td><td> Strategic Marketing Management</td></tr> <tr><td>BUSI 612</td><td> Marketing Promotions</td></tr> <tr><td>BUSI 613</td><td> Supply Chain Management</td></tr> <tr><td>BUSI 614</td><td> Marketing Research</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>As a graduate of Liberty University's Doctor of Business Administration with a specialization in Marketing program, you will be prepared to explore executive or directorial opportunities in the marketing, promotions, or public relations departments of nearly any type of business. You might also choose to pursue an academic career at a public or private college or university. </p> <p>Positions you might pursue include: </p> <ul><li>Marketing Director </li><li>Professor of Marketing</li></ul>