<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>From understanding consumer behavior to leading an effective salesforce, the online Master of Business Administration with a concentration in Marketing program at Purdue Global aims to provide an in-depth study of marketing techniques, processes, and strategies. In concentration courses, you could expect to learn more about integrated marketing strategies, brand management, marketing research, sales forecasting, sales data analysis, and internal and external influences on consumer behavior. Core classes address managerial practices and decision-making processes in marketing, finance, human resources, business communications, and accounting, while also discussing leadership strategies, business analytics, process management, and corporate social responsibility. You could have the opportunity to choose from two capstone experiences: the development of an integrative project providing a solution to a global business problem, or participation in a virtual or in-person field experience in one or two international business settings. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Before entering this MBA program, you should have earned a bachelor's degree in any area. Strong creative and organizational skills are important, as marketing professionals consistently organize advertising and promotional strategies and develop creative ads and materials to ensure consumers identify a company's brand. Applicants to Purdue Global should have a high school diploma or GED; some programs may have additional requirements. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>You must complete 76 credits to earn this MBA degree in marketing. This total reflects 60 credits in the core curriculum and 16 credits in the marketing concentration. </p> <p><u>Core Courses</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>GB500</td><td> Business Perspectives</td></tr> <tr><td>GB512</td><td> Business Communications</td></tr> <tr><td>GB513</td><td> Business Analytics</td></tr> <tr><td>GB518</td><td> Financial Accounting Principles and Analysis</td></tr> <tr><td>GB519</td><td> Measurement and Decision Making</td></tr> <tr><td>GB520</td><td> Strategic Human Resource Management</td></tr> <tr><td>GB530</td><td> Marketing Management</td></tr> <tr><td>GB540</td><td> Economics for Global Decision Makers</td></tr> <tr><td>GB550</td><td> Financial Management</td></tr> <tr><td>GB560</td><td> Designing, Improving, and Implementing Processes</td></tr> <tr><td>GB570</td><td> Managing the Value Chain</td></tr> <tr><td>GB580</td><td> Strategic Management</td></tr> <tr><td>GB590</td><td> Ethics in Business Society</td></tr> <tr><td>GB600</td><td> Leadership Strategies for a Changing World</td></tr> <tr><td>GB601 <br /> <br /> GB602</td><td>MBA Capstone <br /> <b>OR</b> <br /> MBA Capstone - Global Option</td></tr> </table><p><u>Marketing Concentration Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>GB531</td><td> Advertising</td></tr> <tr><td>GB532</td><td> Marketing Research</td></tr> <tr><td>GB533</td><td> Salesforce Management</td></tr> <tr><td>GB534</td><td> Consumer Behavior</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Upon completing the online MBA - Marketing program, you could find senior management or executive opportunities in corporate marketing departments, advertising firms, public relations firms, or marketing consulting companies. You could oversee the development of print, radio, and online ads and promotional materials; conduct market analyses to measure consumer behavior; create marketing budgets; and develop sales forecasting plans. </p> <p>Some career paths you might follow include: </p> <ul><li>Brand manager </li><li>Marketing director </li><li>Promotions manager </li><li>Chief marketing officer </li><li>Market research analyst </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>If you wish to teach marketing courses at the collegiate level or conduct marketing research, you might pursue a doctorate after completing the MBA in Marketing program. Doctoral studies could focus on such advanced topics as consumer behavior analysis, marketing models, marketing research methodologies, and market research practices. </p> <p>Likely doctoral degree programs that could help you reach your professional goals include: </p> <ul><li>Ph.D. in Marketing </li><li>Ph.D. in Management Science - Marketing </li><li>Doctor of Business Administration in Marketing</li></ul>