Strayer University's Bachelor of Business Administration with a concentration in Marketing program gives you the opportunity to learn about advertising and sales management principles. Keep reading to find out more about Strayer University's Bachelor of Business Administration with a concentration in Marketing program.

    <h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>Strayer University's Bachelor of Business Administration with a concentration in Marketing program, which is offered online and at some of the school's campuses, gives you the opportunity to learn about retail management, international marketing, e-marketing, strategic marketing pricing, and advertising and sales management principles. Major courses are designed to teach management principles, business ethics, business law, and principles of management, economics, finance, and marketing. This program includes a business administration capstone course. You also take science, math, humanities, and English classes. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Prior to enrolling in the Bachelor of Business Administration with a concentration in Marketing program at Strayer University you should be interested in promoting goods and services. Applicants to Strayer University's programs should have a high school diploma or equivalent; some programs may have additional requirements. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>To earn Strayer University's Bachelor of Business Administration with a concentration in Marketing you must complete 180 credits. This includes 27 core units, 27 major units, 27 concentration units, and 54 general studies units. You also complete 45 elective units, which are selected in consultation with an academic advisor. </p> <p><u>Business Administration with a Concentration in Marketing Course Requirements</u> </p> <p /> <table border="1"><tr><th>Area 1</th><th>Core Component</th></tr> <tr><td>ACC 100 </td><td> Accounting I</td></tr> <tr><td>BUS 100 </td><td> Introduction to Business</td></tr> <tr><td>BUS 107 </td><td> Fundamentals of E-Business</td></tr> <tr><td>CIS 105 </td><td> Introduction to Information Systems</td></tr> <tr><td>ENG 115 </td><td> English Composition</td></tr> <tr><td>MAT 105 </td><td> Introduction to College Mathematics</td></tr> </table><p /> <table border="1"><tr><th>Area 2</th><th>Major Component</th></tr> <tr><td>BUS 302 </td><td> Principles of Management</td></tr> <tr><td>BUS 309 </td><td> Business Ethics</td></tr> <tr><td>ECO 100 </td><td> Principles of Economics</td></tr> <tr><td>FIN 100 </td><td> Principles of Finance</td></tr> <tr><td>LEG 100 </td><td> Business Law I</td></tr> <tr><td>MKT 100 </td><td> Principles of Marketing</td></tr> </table><p /> <table border="1"><tr><th>Area 2</th><th>Concentration Component</th></tr> <tr><td>BUS 499 </td><td> Business Administration Capstone</td></tr> <tr><td>MKT 310 </td><td> Retail Management</td></tr> <tr><td>MKT 320 </td><td> International Marketing</td></tr> <tr><td>MKT 327 </td><td> E-Marketing</td></tr> <tr><td>MKT 402 </td><td> Strategic Market Pricing</td></tr> <tr><td>MKT 405 </td><td> Principles of Advertising and Sales Management</td></tr> </table><p /> <table border="1"><tr><th>Area 3</th><th>General Studies Component</th></tr> <tr><td>ENG 215 </td><td> Research and Writing</td></tr> <tr><td>ENG 240 </td><td> Communication for Business and the Professions</td></tr> <tr><td>HUM 100 </td><td> Introduction to Art, Music, and the Professions</td></tr> <tr><td>HUM 101 </td><td> The Origins of Western Culture</td></tr> <tr><td>HUM 200 </td><td> Logic</td></tr> <tr><td>HUM 400 </td><td> Religion and Philosophy</td></tr> <tr><td>MAT 300 </td><td> Statistics</td></tr> <tr><td>POL 300 <br /> <br /> ECO 405</td><td>Contemporary International Problems <br /> <b>OR</b> <br /> Economic Problems and Issues</td></tr> <tr><td>PSY 100 <br /> <br /> PSY 105</td><td>The Individual and Society <br /> <b>OR</b> <br /> Introduction to Psychology</td></tr> <tr><td>SCI 110 <br /> <br /> SCI 115</td><td>Introduction to Physical Science <br /> <b>OR</b> <br /> Introduction to Biology</td></tr> <tr><td>SOC 100 </td><td> Introduction to Sociology</td></tr> <tr><td>SOC 300 </td><td> Sociology of Developing Countries</td></tr> </table><p /> <table border="1"><tr><th>Area 4</th><th>Elective Component</th></tr> <tr><td> </td><td> Electives selected in consultation with an academic advisor</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Upon successful completion of the Bachelor of Business Administration with a concentration in Marketing program at Strayer University, you could be able to pursue employment in the marketing industry. You might be able to work for businesses, the government, or non-profit organizations. Responsibilities could include promoting products and services or increasing sales. </p> <p>Positions you might be able to pursue include: </p> <ul><li>Account executive </li><li>Advertising manager </li><li>Brand manager </li><li>Marketing coordinator </li><li>Marketing manager </li><li>Marketing research analyst </li><li>Marketing specialist </li><li>Public relations manager </li><li>Sales manager </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>After earning the Bachelor of Business Administration with a concentration in Marketing from Strayer University, you might be interested in pursuing a master's degree in business administration. This could increase your knowledge of different aspects of business while possibly preparing you for advanced positions in the business industry. </p> <p>Master's degree options at Strayer University include: </p> <ul><li>Master of Business Administration with a concentration in Management </li><li>Master of Business Administration with a concentration in Marketing </li><li>Master of Business Administration with a concentration in Hospitality and Tourism Management </li><li>Master of Business Administration with a concentration in International Business</li></ul>