If you are interested in pursuing a career in advertising, sales, marketing, or public relations, you could take your first step by enrolling in the University of Phoenix Bachelor of Science in Communication with a concentration in Marketing and Sales Communication program. Learn more about this bachelor's degree program here.
Frequently Asked Questions
What Kind of Program Is It?
The University of Phoenix Bachelor of Science in Communication with a concentration* in Marketing and Sales Communication program is designed to provide a diverse communications education and develop interpersonal and organizational skills needed for many careers in this field. In area of concentration courses, students study communication strategies and techniques in advertising, marketing, public relations and sales. Addressed topics include advertising media, customer value, media relations, consumer behavior and marketing tools. Foundational courses cover group communication, mass communication, ethics, media and organizational communication. The program is offered online and at some University of Phoenix campuses.
What Are the Prerequisites?
Previous courses or work experience that has developed communications and interpersonal skills can be helpful, but is not a requirement. Applicants to University of Phoenix programs should have a high school diploma or GED.
What Are the Course Requirements?
Once enrolled in the Bachelor of Science in Communication with a concentration in Marketing and Sales Communication program, you must complete 120 semester-credits (124 for Kansas residents). The program includes 39 credits in foundational courses and 18 credits in the area of concentration. The remaining credits must be taken in general education courses and electives. The communications curriculum follows the sequence listed below.
Communication foundation courses
- GEN 300: Skills for Professional Development
- COM 100: Introduction to Communication
- COM 200: Foundations of Interpersonal Communication
- COM 225: Foundations of Mass Communication
- COM 310: Communication Theories and Practice
- COM 330: Small Groups and Team Communication
- COM 350: Organizational Communication
- COM 360: Intercultural Communication
- COM 400: Media and Society
- COM 440: Communication Law
- COM 450: Ethics and Communication
- COM 470: Mediation and Conflict Resolution
- COM 480: Communication Capstone Course
Marketing and sales communication concentration
- COM 302: Marketing Communications
- PSY 322: Consumer Psychology and Research
- COM 339: Advertising and the Media
- COM 352: Public Relations and Message Management
- COM 373: Sales Communications
- COM 486: Marketing and Sales Message Management
What Could I Do After I Graduate?
Advanced Degrees
Positions in marketing, advertising, customer service, sales and corporate communications are a few options that might be open to graduates of the Bachelor of Science in Communication with a concentration in Marketing and Sales Communication program. In some cases, graduates may want to pursue additional education such as a Master of Business Administration.
*Maryland residents completing this program will earn a Bachelor of Science in Communication with an emphasis in Marketing and Sales Communication.
