Online Master's in Business Analytics | Admissions, Tuition & Courses

An online master's degree in business analytics provides the skills and knowledge needed to analyze complex data and drive strategic decision-making in organizations.

Below, we'll explain what courses you'll take, how much tuition will cost, and what you'll need when you apply along with other key information to help your learn more about this degree..

What Is an Online Master's Degree in Business Analytics?

A master's degree in business analytics equips professionals with advanced skills in data analysis, statistical methods, and business decision-making. This degree focuses on teaching students how to interpret and leverage data to make informed business decisions, optimize operations, and identify opportunities for growth and innovation.

The curriculum combines technical skills in data science and analytics with business acumen, ensuring graduates can effectively communicate insights to stakeholders and drive strategic initiatives. Key topics often include predictive modeling, data visualization, machine learning, and big data management.

Additionally, students learn to use advanced analytics tools and software, such as Python, R, SQL, and Tableau, to manipulate data and derive actionable insights.

Since this degree is offered online, you have a lot more control over your learning�deciding when to study and what courses to focus on. Plus, most programs are accelerated, allowing you to complete the degree in 14 to 24 months.

Graduates can become data analysts, business intelligence analysts, data scientists, and other positions that require strong analytical and decision-making skills.

Online Master's Degree in Business Analytics Admissions Requirements

When you apply for a business analytics master's degree, each university will have a set of requirements that you must meet along with application materials. Even though these requirements vary slightly among programs, we've included a basic list to help you be prepared.

• a bachelor's degree from an accredited institution, preferably in business, economics, computer science, engineering, or a related field
• a minimum GPA of around 3.0 on a 4.0 scale
• official transcripts from all previously attended colleges or universities
• a statement of purpose outlining career goals, interest in business analytics, and reasons for pursuing the degree
• letters of recommendation, usually from academic or professional references
• a current resume highlighting relevant work experience and skills, particularly in data analysis or business roles
• GMAT or GRE scores (may be optional depending on the program or applicant's professional experience)
• proof of English language proficiency for non-native speakers (such as TOEFL or IELTS scores)

Some programs may also require a personal interview or submission of a portfolio demonstrating analytical skills.

Types of Online Master's Programs in Business Analytics

There are several types of business analytics master's degree programs that you can enroll in�each with a slightly different focus than the other.

• Master of Science in business analytics (MSBA): focuses on the technical and analytical aspects of business analytics, providing a deep understanding of data science, statistical modeling, and machine learning techniques
• Master of Business Administration (MBA) with a concentration in business analytics: combines core business education with specialized training in business analytics, making it ideal for those looking to apply analytics in broader business contexts
• Master of Science in information systems with a focus on business analytics: emphasizes the integration of information systems and business analytics, preparing students for roles that require managing both data infrastructure and analytics strategies
• Executive master's in business analytics: designed for experienced professionals, focuses on strategic decision-making, advanced analytics, and leadership skills in data-driven environments

Specializations in Online Master's Programs in Business Analytics

If you want to cater your degree to a specific niche of business analytics, you can choose one of the specializations below. Not all programs offer all of these, however, so be sure to research before applying.

• Data science: emphasizes programming, machine learning, and statistical modeling, preparing students for roles as data scientists and advanced analytics professionals
• Marketing analytics: focuses on analyzing consumer data, marketing metrics, and customer behavior to develop data-driven marketing strategies
• Financial analytics: covers techniques for analyzing financial data, assessing risk, and forecasting financial trends, suitable for roles in finance and investment
• Healthcare analytics: specializes in analyzing healthcare data to improve patient outcomes, streamline operations, and support healthcare decision-making
• Operations analytics: concentrates on optimizing supply chain, logistics, and operations through data-driven insights, ideal for roles in operations management.
• Big data analytics: focuses on managing and analyzing large, complex datasets to derive actionable insights for business strategy

Online Master's Degree in Business Analytics Coursework

Specific course titles will be different for each program, but the topics you will master will include the following:

• Data mining and predictive analytics: techniques for extracting patterns from large datasets and predicting future trends
• Statistical analysis and modeling: fundamental principles of statistical methods and their applications in business contexts
• Data visualization: tools and techniques for creating visual representations of data to communicate insights effectively
• Machine learning for business: application of machine learning algorithms to solve business problems and automate decision-making processes
• Big data management: strategies for handling and analyzing large volumes of data using modern technologies and frameworks
• Business intelligence and decision support systems: understanding how to use data-driven approaches to support business decision-making

Cost of an Online Master's Degree in Business Analytics

Tuition alone ranges from $20,000 to $60,000 for the entire program. We've listed some top programs' tuition rates below.

• Bellevue University: $660 per credit ($23,760 for 36 credits)
• Drake University: $714 per credit ($21,420 for 30 credits)
• Indiana University: $850 per credit ($25,500 for 30 credits)
• Kent State University: $604.78 per credit ($18,143.40 for 30 credits)
• Southern New Hampshire University: $637 per credit ($19,110 for 30 credits)
• University of Colorado at Boulder: $1,616.45 per credit ($53,343 for 33 credits)

Some rates will be less expensive if you are a resident of the public college's state. It's always wise to see if any state colleges offer discounted rates before looking into private or out-of-state programs.

How To Pay for an Online Master's Degree in Business Analytics

Tuition and fees can end up costing a lot of money. We've listed some ideas to help you cover the costs.

Analytics-Specific Scholarships

Many organizations and tech companies offer scholarships specifically for students pursuing degrees in analytics or related fields. Research companies like IBM, Google, or SAS for scholarship opportunities.

Employer Sponsorship

Some employers provide tuition assistance or reimbursement for employees advancing their skills in analytics, especially if these skills are beneficial to the organization. Approach your employer with a proposal that outlines how the degree will add value to your role.

Graduate Assistantships

Even online programs may offer remote assistantships where students can work on research projects or administrative tasks in exchange for tuition discounts or stipends.

Professional Association Grants

Joining professional associations such as INFORMS or the International Institute of Business Analysis (IIBA) can provide access to grants and scholarships.

Competitions and Hackathons

Participate in data science competitions or hackathons that offer cash prizes or scholarships. These events not only help you finance your education but also enhance your resume.

Careers With an Online Master's Degree in Business Analytics

Once you earn this degree, you will be a great candidate for many different careers.

• Data analyst: analyzes and interprets data to help organizations make data-driven decisions
• Business intelligence analyst: develops and manages business intelligence solutions, creating reports and dashboards to support strategic decision-making
• Data scientist: uses advanced analytics, machine learning, and statistical methods to solve complex business problems and forecast trends
• Marketing analyst: analyzes market data and customer behavior to develop effective marketing strategies and campaigns
• Operations analyst: optimizes business processes and supply chains using data analysis to improve efficiency and reduce costs.
• Financial analyst: analyzes financial data to assist in investment decisions, risk management, and financial planning

These roles span various sectors, including finance, healthcare, technology, and retail, providing diverse opportunities for career advancement.

Tips for Applying To an Online Master's in Business Analytics Degree Program

Many programs are competitive, so you'll want to make sure your application is as strong as possible. Use the tips below to help.

Highlight Quantitative Skills

Emphasize your experience with data analysis, statistics, or any technical skills related to business analytics, such as proficiency in Python, R, or SQL. Demonstrating your ability to handle complex data will make your application stand out.

Craft a Clear Statement of Purpose

Clearly articulate why you want to pursue a master's in business analytics and how the degree aligns with your career aspirations. Discuss any unique challenges you've faced in analytics and how you overcame them.

Showcase Relevant Experience

Highlight any professional experience related to data analysis, business intelligence, or analytics. Use specific examples to demonstrate your ability to analyze data and make strategic recommendations.

Leverage Industry Connections

Obtain strong letters of recommendation from supervisors, colleagues, or mentors who can speak to your analytical capabilities and potential for success in a graduate program.

Demonstrate Knowledge of Analytics Tools

Mention any proficiency with data analytics tools like Tableau, Power BI, or Google Analytics. This demonstrates readiness for advanced coursework and a commitment to the field.

Research Program-Specific Requirements

Understand each program's unique requirements and prerequisites. Tailor your application to align with the program's strengths and expectations.

Prepare for Interviews

Be ready to discuss your analytics experience, your motivation for pursuing the degree, and how you plan to apply what you learn to real-world situations.

FAQs About an Online Master's Degree in Business Analytics

To make sure you're completely informed about this degree, we've answered some FAQs below.

Is Getting an Online Master's Degree in Business Analytics Worth It?

Yes, earning a master's in business analytics is worth it because of how important data is to today's businesses. You'll gain data analysis, statistical methods, and strategic decision-making skills, making you a valuable asset to any organization.

Is an Online Master's Degree Respected?

Yes, employers do not view online degrees any different from in-person degrees. You will be involved in an academically rigorous program as long as it is accredited.

Do I Need Work Experience To Apply for an Online Master's Degree in Business Analytics?

Most programs do not require you to have work experience. However, including it in your application will strengthen it. This experience provides a practical foundation for the advanced concepts covered in the program and allows students to contribute more meaningfully to class discussions and projects.

However, some programs are designed to accommodate those without extensive professional backgrounds, focusing on building foundational skills in analytics from the ground up.