What are the Core Courses in Business Communication?
A degree program in business communication enables students to master the art of relaying a marketing message from a company to the public. Students earning a business communication certificate also learn to help co-workers communicate constructively. This article looks at core courses that could be offered in both degree and certificate programs.
Business Communication Core Courses Overview
<p>Writing and speaking clearly are central to the curriculum studied in a business communication degree or certificate program. Four courses typical of business communication programs are business conflict management, business writing, effective argumentation skills and effective business presentations.
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<h3 id="section---ImportantInformationAboutBusinessCommunicationDegrees">Important Information About Business Communication Degrees</h3>
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<table border="1"><tr><td>Degrees</td><td> Bachelor's and master's</td></tr>
<tr><td>Key Skills</td><td> Problem solving, interpersonal communication, reading and writing comprehension</td></tr>
<tr><td>Additional Training Opportunities </td><td> Internships, leadership roles, event and community involvement and writing for school publications</td></tr>
<tr><td>Possible Careers</td><td> Advertising sales agent, public relations specialist, marketing manager</td></tr>
</table><h3 id="section---BusinessConflictManagementProblemSolvingAndDecisionMaking">Business Conflict Management/Problem Solving and Decision Making</h3>
<p>Conflict management courses foster a student's poise, versatility and ingenuity in handling the problems that may arise in business. Courses in problem-solving use many techniques to prepare students for challenging business communications situations.
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<h3 id="section---BusinessWriting">Business Writing</h3>
<p>Business writing students learn that an efficient brainstorming process before the first written drafts often generates the most productive ideas. A course in business writing within a business communication program also teaches students how to write clear e-mails and memos. Doubly important are the lessons in avoiding the most common writing mistakes.
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<h3 id="section---EffectiveArgumentationSkills">Effective Argumentation Skills</h3>
<p>Argumentation skills courses teach students how to make and defend an effective proposal. Deductive and inductive reasoning, along with credible delivery of a presentation, are significant to a business communication curriculum. This course also teaches students to deconstruct the ideas and proposals for which others may argue.
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<h3 id="section---EffectiveBusinessPresentations">Effective Business Presentations</h3>
<p>Effective verbal communication in business is delivered in a natural tone, without relying on a script. Effective business presentation courses teach students how to sprinkle their business presentations with amusing, relevant tales that keep their listeners interested.
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<h3 id="section---PossibleCareers">Possible Careers</h3>
<p>When considering a career in business communications, you can choose from a variety of pathways. Advertising sales agents had a median annual salary of $51,740, as of May 2018, according to the U.S. Bureau of Labor Statistics (BLS). Public relations specialists earned $60,000 while marketing managers earned $132,230.</p>