Corporate Communications Bachelor's Degree
If you want to work in corporate communication, you'll need strong writing skills and the ability to work in a team atmosphere. This article will show you what you can study in a bachelor's degree in corporate communications program, as well as the types of job duties you'll have as a professional in this field.
What Will I Study in a Bachelor's Degree Program?
A bachelor's degree in corporate communications requires writing, public relations, communications, and business courses. These classes are intended to prepare you for the various roles you may be tasked within a business. Coursework may include:
- Corporate communications
- Business writing
- Writing for publicity
- Methods of research
- Report writing
- Public relations
- Communication techniques
You may also take more business-related courses such as accounting, corporate auditing and business communications. Completing a bachelor's degree will help sharpen your creative and business writing skills, as well as teach you basic public relations techniques.
|Career Duties||Social media, employee communications, public relations, client presentations|
|Topics of Study||Business writing, research methods, communication techniques, writing for publicity|
|Career Options||Corporate training, marketing writer, PR specialist, advertising executive|
|Job Outlook (2016-2026)||A 9% increase in demand for Public Relations Specialists*|
|Median Salary (May 2018)||$60,000 for Public Relations Specialists*|
Source: *U.S. Bureau of Labor Statistics
What Type of Work Can I Do with a Corporate Communications Degree?
Businesses need individuals who know how to publicize a company's activities, promote its products and services, create brand awareness and respond to requests from customers, the media and the public. Corporate communications involve all facets of communication in a business setting, both internally and externally.
If you're employed in a corporate communications field, you may create brochures, advertisements, newsletters and mass marketing e-mails. Your job may include participating in public relations and marketing events, making presentations to company executives and to potential clients, monitoring social media and overseeing internal employee communications through company newsletters and e-mails. You'll need strong project management, writing and communication skills to perform these responsibilities.
Where Can I Work?
A degree in corporate communications can prepare you for careers in a variety of industries. For example, you may work as a:
- Communications manager
- Corporate trainer
- Public relations specialist
- Marketing writer
- Advertising executive
According to the U.S. Bureau of Labor Statistics (BLS), most employers prefer to hire entry-level employees in the public relations or communications field who have earned a bachelor's degree in these fields or a related major. The BLS also reported that internships may increase job opportunities for graduates because you'll have hands-on experience working at a business. Competition for entry-level jobs may be fierce, according to the BLS.