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Southern New Hampshire University

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Online Visual Merchandising Courses

Through online visual merchandising classes, you'll study ways to present clothing and other products so that they are a visual advertisement, drawing customers in and encouraging them to make a purchase. Learn more about topics covered in visual merchandising courses below. Explore related degree programs, and get information about online learning.

What Do Online Visual Merchandising Courses Cover?

Visual merchandising courses can be useful for retail careers and careers in fashion. In these courses, you will learn about product development and consumer behavior, and you'll use what you learn to set up product displays in ways that will attract favorable attention. You'll also learn about marketing and the promotion of products through store arrangements. Courses touch upon specific ways to arrange a store so the colors and the product setup are space-efficient and appealing to customers. Other topics of study include:

Fashion Merchandising

This course provides students with a basic conceptual understanding of the fashion industry. Topics include pricing, retail sales in fashion stores and fashion markets.

Color Theory

Students will learn about the way the color theory is used in fashion, including with fabrics, fibers, yarns and other materials. A basic study of the color schemes and their interpretations will be addressed.

Marketing

Focus in this course is placed on the methods of meeting customers' needs with market research and product evaluations. Students will study current marketing trends in fashion organizations. Additional topics include price monitoring and promotional techniques.

Retailing

This course is designed to teach students about developing effective relationships with retail buyers. Students will also cover retailing strategies associated with store layout plans and how to effectively handle any problems that might arise in that process.

Global Consumers

Students will study the way people dress in different locations around the globe. The way local trends impact style will be discussed in addition to global fashion marketing, including theories that lead to brand selection and product decisions on an international level.

What Types of Degree Programs Offer Online Visual Merchandising Courses?

You can take online visual merchandising courses at the undergraduate or graduate level, though courses are most commonly available at the undergraduate level. Courses specifically on visual merchandising often start in the second year of a bachelor's degree program. Programs are available in visual merchandising, fashion merchandising and sales.

How Do Online Courses Work?

In the online courses, you will partake in lectures that are available in audio and video formats and complete assignments for each lecture. Assignments will have regularly scheduled due dates, so you will have to complete lectures regularly to keep on top of the course content. You will also take quizzes and tests online, in a secure format. Instructors may require you to actively participate in online activities and exercises.

Most programs will encourage you to interact with your classmates through chat rooms and discussion boards. This will allow you to share your experiences, answer questions, ask questions and get to know your classmates. Some professors require that you participate in classroom discussions to get full credit for a program.