Bachelor's Degree in Applied Business Analytics

Students interested in learning how to leverage data for strategic business decisions may be well suited for a bachelor's degree in applied business analytics. Below, we'll explain what courses you'll need to take, along with the types of applied business analytics degrees and specializations you can choose.

Whether you're looking to enter the field or advance your career, this guide will give you more information about applied business analytics degrees.

What Is a Bachelor's Degree in Applied Business Analytics?

An applied business analytics degree is an interdisciplinary program that integrates data science, statistics, and business. The program focuses on teaching students how to collect, analyze, and interpret data to solve business problems and optimize processes.

Students learn to use various analytical tools and techniques to extract insights from data, which can then inform business strategies and decision-making. They'll gain a strong foundation in business principles, such as marketing, finance, and management. This combination of skills prepares graduates to work in various industries, helping organizations leverage data to achieve their goals.

Types of Applied Business Analytics Degrees

Various programs offer applied business analytics degrees, each with its unique focus. Common examples include:

• Bachelor of Science in applied business analytics: emphasizes technical and analytical skills, focusing on data science and quantitative analysis
• Bachelor of Business Administration in business analytics: combines business management education with analytics skills, preparing students for leadership roles

Applied Business Analytics Degree Specializations

Applied business analytics specializations are focused elective courses that allow students to focus on specific areas of interest to narrow down what type of career they want to enter.

• Data science: emphasizes advanced data analysis and machine learning techniques
• Financial analytics: focuses on using data to solve financial problems and optimize financial performance
• Marketing analytics: specializes in analyzing marketing data to improve campaign effectiveness and customer segmentation
• Healthcare analytics: focuses on applying data analytics in the healthcare sector to improve patient outcomes and operational efficiency
• Supply chain analytics: concentrates on optimizing supply chain processes through data analysis

Applied Business Analytics Degree Core Curriculum

The core curriculum in an applied business analytics program includes the following:

• introduction to business analytics: overview of the role of analytics in business decision-making
• data visualization: techniques and tools for presenting data in a clear and meaningful way
• statistical analysis: methods for analyzing data and drawing conclusions
• predictive modeling: techniques for forecasting future business outcomes based on historical data
• business intelligence: tools and techniques for analyzing business data and providing actionable insights
• data management: principles of data collection, storage, and retrieval
• business fundamentals: core business courses such as marketing, finance, and management

Earning Your Applied Business Analytics Degree

If an applied business analytics degree seems like a good idea for you, follow the tips below to earn the degree.

Apply to Some Programs

To earn a bachelor's degree in applied business analytics, you first need to find colleges that offer the degree. Some may allow you to earn the degree online, which can reduce the overall cost of the degree. Check each program's admission requirements to make sure you're application won't be denied.

Do Well in Your Program

Once you've been accepted to your program of choice, take each course seriously. You'll want to work hard to learn as much as you can so that your degree ends up being useful once you graduate. When you choose electives, focus on a specialization that aligns with your career goals.

If internship opportunities arise, be sure to participate. Internships provide networking opportunities and allow you to gain hands-on experience in the field. You'll also have a better chance of being employed after graduation by the company you interned for.

How Long Does It Take To Get a Degree in Applied Business Analytics?

A bachelor's degree in applied business analytics typically takes four years to complete as a full-time student. Some students may accelerate their studies through summer courses or a heavier course load, while others may take longer if attending part-time or participating in co-op programs.

Career Opportunities for Applied Business Analytics Major

A bachelor's degree in applied business analytics allows you to work in many different sectors, whether that be non-profits, healthcare, fashion, or real estate. The key job titles are listed below.

• Data analyst
• Business analyst
• Business intelligence analyst
• Data scientist
• Marketing analyst
• Financial analyst
• Operations analyst
• Supply chain analyst
• Risk analyst
• Management consultant

Applied Business Analytics Degree vs. Business Analytics Degree

The main difference between an applied business analytics degree and a general business analytics degree lies in the practical focus and application of skills. An applied business analytics degree emphasizes hands-on experience and practical applications of analytics tools and techniques in real-world business scenarios. It often includes more project-based learning and internships.

A general business analytics degree has a broader scope, focusing on the theoretical aspects of data analysis, statistical methods, and business concepts. However, both degrees cover similar foundational topics, such as data analysis, business intelligence, and decision-making.

Another distinction is that applied business analytics programs offer more specialized courses in areas like data science, financial analytics, or healthcare analytics. This allows students to tailor their education to specific career paths.

How To Choose the Right Degree Program

By carefully evaluating these factors, you can choose an applied business analytics program that best fits your educational and career goals.

Accreditation

Ensure the program is accredited by a recognized accrediting body. Accreditation guarantees that the program meets certain educational standards and is recognized by employers and other institutions if you plan to earn a graduate degree.

Curriculum and Course Offerings

Look for a comprehensive curriculum that covers essential topics in business analytics, such as data analysis, statistical methods, predictive modeling, and business intelligence.

The program should also include courses on business fundamentals like finance, marketing, and management to provide a well-rounded education.

Check for hands-on learning opportunities, such as projects, case studies, and capstone courses that allow you to apply theoretical knowledge to real-world scenarios.

Technology and Resources

Ensure the program offers access to the latest analytical tools and software, such as R, Python, SAS, Tableau, and SQL. Access to cutting-edge technology is crucial for gaining practical skills.

Check if the program provides access to data labs, databases, and other resources that support experiential learning.

Internship and Networking Opportunities

Internship opportunities are crucial for gaining practical experience and building a professional network. Look for programs with strong industry connections and partnerships that facilitate internships and job placements.

Networking opportunities, such as guest lectures, industry events, and alumni connections, can also enhance your learning experience and career prospects.

Specializations

Consider whether the program offers specializations or elective courses in areas like data science, marketing analytics, financial analytics, or supply chain analytics. Specializations can help you tailor your education to specific career interests.

Program Format and Flexibility

Consider the program's format?hether it is offered full-time, part-time, online, or on campus. Choose a format that suits your lifestyle and schedule, especially if you are working or have other commitments.

Reputation and Rankings

Research the program's reputation, including its rankings, student satisfaction, and employment outcomes for graduates. A well-regarded program can provide better career opportunities and networking connections.

Financial Aid Options for Applied Business Analytics Majors

Applied business analytics majors have access to a variety of financial aid options, including scholarships, grants, federal aid, student loans, work-study programs, and military and veteran benefits.

Federal Aid

Completing the Free Application for Federal Student Aid (FAFSA) is essential for accessing federal aid, including grants, work-study programs, and federal student loans. Be sure to apply as soon as you know where you are going to college.

Scholarships

Scholarships are merit-based or need-based awards that do not require repayment and are granted by colleges, private organizations, or professional associations. Scholarships specific to data analytics or business programs are available and can significantly reduce educational costs.

Grants

Grants, like scholarships, do not need to be repaid and are often awarded based on financial need. The Federal Pell Grant is a common example, available to students demonstrating significant financial need. State and institutional grants may also be available, depending on the student's residency and school.

Student Loans

Federal student loans offer lower interest rates and flexible repayment terms compared to private loans. Subsidized loans do not accrue interest while the student is in school. Private student loans are another option, though they typically have higher interest rates and less favorable terms.

Work-Study Programs

Work-study programs provide part-time employment opportunities for students with financial need. These jobs often align with the student's field of study, offering both financial assistance and relevant work experience. Positions can be on campus or with approved off-campus employers.

Military and Veteran Benefits

Veterans, active-duty military personnel, and their dependents may be eligible for educational benefits through programs such as the GI Bill. These benefits can cover tuition, fees, and other educational expenses.

Additionally, ROTC scholarships are available for students who commit to military service after graduation, providing significant financial support.

FAQs About Earning a Bachelor's Degree in Applied Business Analytics

Learn more about earning your bachelor's degree in applied business analytics by reviewing the commonly asked questions below.

Is a Bachelor's Degree in Applied Business Analytics Worth It?

Yes, a bachelor's degree in applied business analytics is worth it for those interested in data-driven decision-making. The degree equips students with valuable skills in data analysis and business strategy, leading to diverse career opportunities with competitive salaries.

Plus, the careers you can enter with this degree will remain in high demand. According to the Bureau of Labor Statistics, the demand for data scientists will grow by 35% from 2022 to 2032.

Is an Applied Business Analytics Major Hard?

Because of the program's technical and business coursework along with the hands-on nature of the degree, some students may find the degree to be difficult. However, if you enjoy applying business analysis principles to the real world, then you will enjoy the opportunities this degree provides.

How Much Does an Applied Business Analytics Degree Cost?

An applied business analytics degree's tuition varies among institutions and if the degree is online or in person. Tuition for the entire program ranges from $40,000 to $60,000, but that isn't including the cost of books, fees, and living expenses. Be sure to research financial aid options that we explained above to lower your cost.

Are There Any Free or Affordable Applied Business Analytics Degree Programs?

Yes, some institutions offer free or affordable programs through scholarships, grants, and online courses. Community colleges and public universities often provide more affordable options compared to private institutions.

What Skills Will I Gain in an Applied Business Analytics Degree Program?

Students will gain skills in data analysis, statistical modeling, data visualization, and business intelligence. They will also learn to use analytics tools and software, develop critical thinking abilities, and understand business processes and strategy.

What Can I Do With Applied Business Analytics Degree?

Graduates with an applied business analytics degree can pursue any of the careers explained above. These positions are available in various industries, including finance, healthcare, technology, and retail.