Bachelor's Degree in Digital Marketing

In today's digital age, a strong online presence is crucial for businesses. A bachelor's degree in digital marketing equips students with the skills and knowledge needed to succeed in this fast-paced field.

This page provides an overview of what a digital marketing degree entails, including the core curriculum, potential career paths, and tips for choosing the right program. Whether you're considering a career change or starting fresh, this guide will help you understand the value of a digital marketing degree and the opportunities it can open up.

What Is a Bachelor's Degree in Digital Marketing?

A bachelor's degree in digital marketing teaches students various aspects of online marketing, including search engine optimization (SEO), content marketing, social media management, email marketing, and data analytics.

Students learn how to create effective marketing campaigns, analyze consumer behavior, and use digital tools to promote products and services. The degree provides a strong foundation for careers in marketing, advertising, and related fields.

Digital Marketing Degree Core Curriculum

The core curriculum of a digital marketing degree program includes a mix of marketing principles and digital-specific courses. Below is a list of typical courses students may need to take. Course requirements vary according to institution.

• Digital marketing: overview of digital marketing strategies and tools
• SEO vs. SEM: techniques for optimizing websites and using paid search advertising
• Content creation: strategies for creating and distributing valuable content to attract and engage audiences
• Social media marketing: best practices for promoting brands and products on social media platforms
• Mobile marketing: designing and executing effective mobile campaigns
• Digital marketing analytics: application of analytical tools to digital marketing and advertising
• Consumer behavior: determining why consumers think and act in certain ways

Types of Digital Marketing Degrees

Digital marketing degrees come in various forms, as listed below.

• Bachelor of Science in digital marketing
• Bachelor of Science in marketing with a concentration in digital marketing
• Bachelor of Business Administration in marketing with a concentration in digital marketing

Degrees that offer a concentration in digital marketing require only three to four specific digital marketing courses. If you are wanting a career solely in digital marketing, find a degree that is in just digital marketing.

Digital Marketing Degree Specializations

Within digital marketing degree programs, students can specialize in specific areas by picking a minor. Specializations allow students to focus on particular aspects of digital marketing that align with their career goals.

Common digital marketing minors include:

• strategic marketing
• virtual marketing
• marketing analytics
• entrepreneurship
• business administration
• computer science
• economics
• foreign language
• graphic design

Earning Your Digital Marketing Degree

To earn a bachelor's degree in digital marketing, students typically follow a series of well-defined steps that take around four years. However, some programs may offer accelerated options or part-time schedules that can shorten or extend the time needed.

Each step we list below is crucial for mastering digital marketing and preparing for a successful career in the field.

Research and Select a Program

Begin by researching accredited colleges and universities that offer digital marketing programs. Figure out if you want a degree in digital marketing or a degree in marketing with digital marketing as your concentration.

Many colleges offer digital marketing degrees online, which can save you time and money. It's also important to check the school's accreditation status to ensure the quality of education and eligibility for financial aid.

Apply and Get Admitted

Once you've identified programs that you like, prepare and submit your applications. This typically includes filling out an application form, submitting high school transcripts, and providing standardized test scores (if required). Some schools may also request letters of recommendation, personal statements, or essays. Pay attention to application deadlines and ensure all materials are submitted on time.

Complete General Education Requirements

After admission, students must complete general education courses required by the institution. These courses, often covering subjects like English, math, humanities, and social sciences, provide a broad educational foundation. They are essential for developing critical thinking and communication skills, which are valuable in any career.

Take Major-Specific Courses

As you progress, you'll enroll in courses specific to the digital marketing major. These courses cover topics such as SEO, content marketing, social media management, digital advertising, and data analytics.

Depending on the program, you may also choose specializations that align with your career interests, allowing you to learn how to start your own business or strengthen your skills in a specific type of marketing.

Gain Practical Experience

Practical experience is a key component of a digital marketing degree. Many programs offer opportunities for internships, projects, or practicum experiences.

Internships provide hands-on experience in real-world settings to help you learn what digital marketing tactics work and don't. Additionally, participating in projects or working with real clients can enhance your portfolio and make you more competitive in the job market.

Graduate

After completing all required coursework, students must apply for graduation. This process involves ensuring all academic and administrative requirements are met. Upon successful completion, you'll earn your bachelor's degree in digital marketing, signifying your readiness to enter the professional world.

Career Opportunities for a Digital Marketing Major

Graduates with a digital marketing degree can pursue various career opportunities. Some of the common roles include:

• advertising manager
• digital marketing manager
• content strategist
• SEO specialist
• content manager
• social media manager
• email marketing specialist
• digital advertising specialist
• marketing analyst

Learn more: How To Get Into Digital Marketing: The Ultimate Guide

How To Choose the Right Degree Program

Choosing the right digital marketing degree program requires careful consideration of several factors. Make sure the programs you apply to check off the requirements below.

• Accredited by the Association to Advance Collegiate Schools of Business (AACSB), Accreditation Council for Business Schools & Programs (ACBSP), or International Assembly for Collegiate Business Education (IACBE)
• Comprehensive curriculum
• Experienced faculty as digital marketers
• Internship opportunities
• Career services

Financial Aid Options for Digital Marketing Majors

Financing a college education can be a significant concern, but there are various financial aid options available for digital marketing majors.

• Scholarships are one of the most sought-after forms of aid, often awarded based on academic merit, financial need, or specific talents.
• Grants are another form of aid that does not require repayment, typically awarded based on financial need.
• Federal aid, including Pell Grants and federal work-study programs, provides additional support, with work-study programs allowing students to earn money while gaining work experience.
• Student loans, both federal and private, are another common way to finance education, though they require repayment with interest.

FAQs About Earning a Bachelor's Degree in Digital Marketing

If you still have some questions about digital marketing degrees, look over the frequently asked questions that we've answered below.

Is a Bachelor's Degree in Digital Marketing Worth It?

Yes, a bachelor's degree in digital marketing can be worth it. The demand for digital marketing professionals is high?ccording to Forbes, digital marketing skills are some of the most in-demand skills of this year.

Is a Digital Marketing Major Hard?

The difficulty of a digital marketing major varies depending on a student's strengths and interests. The program involves both creative and analytical skills, making it suitable for those who enjoy a mix of strategy, technology, and creativity.

How Much Does a Digital Marketing Degree Cost?

The cost of a digital marketing degree can vary widely depending on the institution and program format. On average, tuition can range from $15,000 to $60,000 for the entire degree. Keep in mind that you also will need to pay for books, fees, and living expenses.

Are There Any Free or Affordable Digital Marketing Degree Programs?

While free degree programs are rare, there are affordable options available. Some public universities offer lower tuition rates, and many schools provide financial aid packages. Additionally, online programs may offer more affordable tuition compared to traditional on-campus programs.

What Skills Will I Gain in a Digital Marketing Degree Program?

Students will gain a range of skills, including SEO, content creation, and social media management. These skills are crucial for developing and executing effective digital marketing strategies.

What Can I Do With a Digital Marketing Degree?

With a digital marketing degree, graduates can pursue careers in various fields like the ones we listed above. You can work in diverse industries such as e-commerce, advertising, public relations, and more.