Are you seeking a career that allows you to combine your creative and communication skills in areas of marketing, advertising, promotions, or sales? If this is your professional goal, then DeVry University's Bachelor of Science in Business Administration with a specialization in Sales and Marketing could be the program for you. Read more about this bachelor's degree program here.
Frequently Asked Questions
What Kind of Program Is It?
As a student of DeVry University's Bachelor of Science in Business Administration with a specialization in Sales and Marketing program, you will have the opportunity to study marketing strategies and sales techniques while also learning about various business principles and practices. Topics addressed in area of specialization courses include factors impacting consumer purchasing habits, market research methods, publicity and promotions tools and techniques, sales forecasting, sales territory management, multinational marketing processes, and sustainability in product development and marketing. Core courses in the business administration curriculum provide study in financial management, information systems, accounting, business economics, and management principles. The practical application of methods and techniques studied throughout the program is achieved in a senior project, wherein students work in teams to create an oral and written research paper addressing a real problem in a professional environment.
What Are the Prerequisites?
Before you enroll in a DeVry University degree program, you may need to satisfy minimum requirements before beginning the program, including having already earned a high school diploma or equivalent. Strong communication, organizational, and creative skills are important for aspiring students of the Bachelor of Science in Business Administration with a specialization in Sales and Marketing program.
What Are the Course Requirements?
The Bachelor of Science in Business Administration with a specialization in Sales and Marketing at DeVry University requires the completion of 124 credits. Courses in consumer behavior, market research, public relations, advertising, salesmanship, business information systems, and management will be taken.
Sales and Marketing Course Requirement Examples could include:
- Consumer Behavior
- Salesmanship
- International Marketing
- New Product Development
- Advertising and Public Relations
What Could I Do After I Graduate?
Career Opportunities
After completing DeVry University's Bachelor of Science in Business Administration with a specialization in Sales and Marketing program, you could seek entry-level positions in nearly any type of industry. You could pursue work in advertising, sales, promotions, marketing, public relations, or corporate communications.
Positions you could be interested in include:
- Sales associate
- Marketing assistant
- Advertising assistant
- Promotions coordinator
Advanced Degrees
You might choose to continue your education after graduating from DeVry University with a Bachelor of Science in Business Administration with a specialization in Sales and Marketing. In many cases, you may need to earn a master's degree to advance to upper management or executive positions in the field.
Master's degree options include but are not limited to:
- Master Science in Marketing
- Master of Science in Management with a specialization in Marketing
- Master of Business Administration with a specialization in Sales and Marketing
