How To Become a Public Relations (PR) Specialist 2025

Public relations (PR) specialists play a vital role in shaping how organizations and individuals are perceived by the public. If you are interested in a career that combines communication, creativity, and strategy, PR could be a great fit.

This guide explains how to become a public relations specialist, from meeting education requirements to building essential skills and gaining experience. You'll also learn about the job outlook, potential public relations major salary, and practical steps you can take to start your career in this dynamic and rewarding field.

What Is a PR Specialist?

A PR specialist is a communications professional who promotes or creates a positive public image for individuals, groups, or organizations. They work to shape public perception, often serving as the bridge between their clients and the public, and may be known as communications specialists or press secretaries.

What Does a PR Specialist Do?

PR specialists develop and implement communication strategies to promote their clients or organizations. Their daily tasks include:

• writing press releases
• managing media relations
• organizing events
• monitoring public opinion

They respond to media requests, handle crisis communication, and use digital communication channels to reach target audiences. PR specialists also analyze the effectiveness of campaigns and adjust strategies as needed to ensure a positive public image.

How To Become a PR Specialist

If you want to know how to become a PR specialist, it's important to follow a series of practical steps. Each stage helps you build the right foundation, gain experience, and develop the skills needed to succeed in this dynamic field.

1. Complete Your Education

The first step to starting a career in public relations is earning the right education. Most employers look for candidates with a bachelor's degree in public relations, communications, journalism, business, or a similar field. Some entry-level positions may accept an associate degree in public relations, and many colleges now offer flexible online PR degree programs to help you get started.

2. Build Relevant Skills

Building strong skills is essential for success in public relations. Work on sharpening your written and verbal communication, as well as your ability to craft engaging messages. It's also helpful to learn about media relations, social media, and strategic communication. These topics are often covered in degree programs and through additional workshops or certifications.

3. Gain Practical Experience

Hands-on experience is vital for aspiring PR specialists. Look for an internship while in school or after graduation to gain exposure to real-world projects, such as writing press releases and managing social media accounts. Internships help you build a portfolio and provide valuable public relations experience that employers seek in entry-level PR jobs.

4. Pursue Additional Training or Certification

While not always required, pr job training and public relations certification can set you apart. Certifications like the Accreditation in Public Relations (APR) demonstrate your commitment to the field and your expertise in best practices. Ongoing training also keeps your skills current in areas like digital communication and crisis communication.

5. Build Your Professional Network

Networking in public relations is crucial for career growth. Join public relations associations such as the Public Relations Society of America (PRSA) to connect with peers, access resources, and stay updated on industry trends. Networking can lead to job opportunities and mentorship as you advance in your career.

6. Apply for PR Jobs and Advance Your Career

Once you have the right education, skills, and experience, it's time to start your PR career by applying for entry-level positions. Common entry-level PR jobs include:

• public relations assistant
• PR intern
• account coordinator
• assistant account executive
• communications support specialist
• publicity assistant

These roles often involve supporting senior PR staff, writing press releases, managing media lists, monitoring news coverage, assisting with social media, and helping organize events. Gaining experience in these positions will help you build your portfolio and prepare you for more advanced roles as you progress in the field.

Skills of a Public Relations Specialist

PR specialists need a diverse set of skills to succeed in this fast-paced field. Here are the most important abilities:

• Communication skills: You must be able to convey ideas clearly in writing and speech.
• Writing skills: Strong writing is essential for press releases, speeches, and digital content.
• Media relations: Building and maintaining positive relationships with journalists and media outlets is crucial.
• Social media skills: Understanding how to use platforms like Twitter, Facebook, and LinkedIn to engage audiences.
• Strategic communication: Planning and executing communication strategies that align with organizational goals.
• Crisis communication: Managing sensitive situations and protecting an organization's reputation during challenging times.
• Digital communication: Using websites, email, and online tools to reach and influence the public.
• Project management: Organizing events, campaigns, and multiple projects efficiently.
• Creativity: Developing innovative ways to promote clients and solve problems.
• Analytical thinking: Assessing public opinion and measuring the impact of PR campaigns.

FAQs About How To Become a Public Relations Specialist

If you're considering a career in PR, you may have additional questions. Here are answers to some of the most common queries about this profession.

What Is the Typical Public Relations Specialist's Salary?

According to the U.S. Bureau of Labor Statistics, the median public relations specialist's salary was $69,780 per year in May 2024. Salaries can vary by industry, location, and experience level. Those in management roles, such as public relations manager, earn a median annual wage of $132,870.

What Is the Job Outlook for PR Specialists?

The PR job outlook is positive, with employment projected to grow 6% until 2033, faster than the average for all occupations. This growth is driven by the ongoing need for organizations to maintain their public image in a digital world.

What Are the Requirements for Entry-Level PR Jobs?

Most entry-level PR jobs require a bachelor's degree in public relations or a related field. Employers also look for candidates with internship experience, strong writing skills, and a portfolio of relevant work. Additional certification can be beneficial.

How Can I Advance To Become a PR Manager?

To become a PR manager, you typically need several years of experience as a PR specialist, a proven track record of successful campaigns, and strong leadership skills. Earning a master's degree or advanced certification can also help you move into management roles.

What Types of Organizations Hire PR Specialists?

PR specialists are employed in a variety of industries, including corporations, government agencies, nonprofit organizations, educational institutions, and PR firms. Each sector may have unique challenges and opportunities for career growth.

Earn Your Degree Today

If you're ready to start your journey in public relations, earning a degree is the first step. Explore public relations education options here on Learn.org, including online PR degree programs, to find the right fit for your goals.