The career outlook for positions in health care marketing is expected to be better than average. Read on for details about job growth and other interesting information regarding a career in health care marketing.
Employment Outlook
According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), the health care industry is expected to expand between 2021 and 2031. The number of job opportunities are expected to be better than average. For example, positions for health and medical services managers are expected to increase by 28%, which is considered an above-average rate of growth. Similarly, market research analysts and marketing specialists, such as those who might work in the health care industry, are expected to see job opportunities increase by upwards of 19% during the same decade.
The BLS also forecasts that the outlook for jobs in marketing, promotion, public relations, and sales will be positive. However, these positions are highly desirable and many experienced professionals are seeking them out. Candidates with strong communication skills and related experience will have the best chance of obtaining health care marketing positions.
<h3 id="section---ImportantFactsAboutThisCareer">Important Facts About This Career</h3><p></p><table border="1"><tr><th> </th><th> Market Research Analysts and Marketing Specialists </th><th> Marketing Managers</th></tr>
<tr><td> Median Salary (2021) </td><td> $63,920</td><td> $135,030</td></tr>
<tr><td> On-the-Job Training </td><td> Work experience and internships may give prospective employees an advantage in the job market </td><td> Internships are highly recommended for aspiring marketing managers</td></tr>
<tr><td> Key Skills </td><td> Analytical, communication and critical thinking skills </td><td> Creativity, interpersonal and organizational skills</td></tr>
<tr><td> Certification</td><td> Optional, but encouraged to show competency </td><td> Not required</td></tr>
</table><p><i>Source: U.S. Bureau of Labor Statistics</i>
</p><h3 id="section---WorkEnvironment">Work Environment</h3><p>Health care marketing professionals market the services and products of health care organizations such as hospitals, physicians' groups, nursing homes, and pharmaceutical and medical devices companies. The target audience for this marketing may be patients, physicians, or other health care organizations.
</p><p>Many career paths are available in the field of health care marketing. Marketing managers are required to develop marketing strategies and plans for health care organizations. Writers, editors, graphic artists, and public relations specialists are needed to design and develop marketing communication. Marketing analysts and researchers are required to determine what kinds of services and products are needed by patients, physicians, and other organizations.
</p><p>According to the BLS, employers prefer to hire those with a bachelor's or master's degree for positions in marketing. Undergraduate and graduate majors and concentrations related to health care marketing include marketing, business administration, and health care administration.</p>
