What Is the Job Description of a Visual Communications Designer?

<h3 id="section---CareerOverview">Career Overview</h3> <p>Visual communications designers conceive and design visual concepts to best convey clients' messages to their intended audiences. In other words, as a visual communications designer you'll use visual stimuli to persuade your audience to do or feel something. </p> <p>You'll work with marketing executives or other designers to create an art piece or series of pieces that convey the message that the company wants. You'll then decide the best way to create your work using color, typesetting, images, illustration, or photography. Finally, you'll check in with your clients at various stages of design to make sure your work meets their expectations. </p> <p>To do this job well, you'll need creativity, good business sense, technological skills, and a strong understanding of your audience. </p> <h3 id="section---ImportantFactsAboutThisOccupation">Important Facts About This Occupation</h3> <p /> <table border="1"><tr><td> Key Skills </td><td> Analytical, communication, and time-management skills, as well as creativity; computer skills for technical work</td></tr> <tr><td> Work Environment </td><td> Typically full-time in a studio or design office with access to the appropriate software, sometimes on a deadline</td></tr> <tr><td> Required Education </td><td> A bachelor's degree accompanied by a professional portfolio</td></tr> </table><h3 id="section---EmploymentPossibilities">Employment Possibilities</h3> <p>Visual communications designers work at advertising agencies, web firms, publishing houses, or marketing departments; freelancing is another option for a designer. Job titles related to visual communications designers include: </p> <ul><li>Advertising designer </li><li>Book designer </li><li>Motion graphic designer </li><li>Type designer </li><li>Environmental designer </li><li>Multimedia designer </li><li>Type designers </li><li>Television graphics designer </li></ul><h3 id="section---PhysicalDesignJobs">Physical Design Jobs</h3> <p>Visual communications projects can focus on tangible products, such as books, magazines, signs, and brochures. When designing these objects, you'll complete your work on a computer and then consult with printers and other vendors to size and create your layout on the physical object. You may also work on more traditional illustration projects like book illustrations, court illustrations, and storyboards for film and television. </p> <h3 id="section---TechnologyDesignJobs">Technology Design Jobs</h3> <p>Media design work can include creating website interfaces, video game programs, and animated films. As a visual communications designer, you'll choose all aspects of multimedia design for web programs, including colors, sound, text, and animation. You may be called on to create video clips for use on websites or software programs. You might also work with digital images, including photographs or graphics you've created, and use software to tweak the images and put them into various visual campaigns. </p> <h3 id="section---SalaryInfoAndJobOutlook">Salary Info and Job Outlook</h3> <p>Although the U.S. Bureau of Labor Statistics (BLS, <i>www.bls.gov</i>) does not provide information specific to visual communications design, it does publish data pertinent to both graphic designers and multimedia artists. The BLS predicts that the employment of graphic designers will likely decline by about 3% between 2021 and 2031, while job opportunities available to multimedia artists and animators will grow by about 5% during the same time frame. Graphic designers were reported to have earned median salaries of $50,710 in May 2021 by the BLS; the same source indicated that multimedia artists and animators earned a median of $78,790 a year.</p>