Is a Psychology Degree Good For Marketing?

An undergraduate psychology degree can be great for starting or advancing a marketing career. Marketing professionals with a degree in psychology can use their skills to enhance marketing strategies for campaigns and digital marketing efforts.

For example, jobs like consumer psychologists and organizational psychologists can contribute to critical marketing research. You can consider several factors to determine if a psychology degree is right for your marketing career.

What Are the Benefits of a Psychology Degree for Marketing?

Marketing professionals who major in psychology can use their understanding of human psychology and consumer behavior to demonstrate a deeper awareness of marketing products and services by enhancing interpersonal skills.

Additionally, professionals can augment a marketing career with the knowledge and skills gained from a master's degree or doctoral degree in psychology.

Better Understanding of Consumer Behavior

Psychology majors acquire a better understanding of consumer behavior for professional marketing activities. Several courses can contribute to this, including behavioral economics and psychology, judgment and decisions, and neuroeconomics.

Improved Problem-Solving Skills

Psychology students learn problem-solving skills that can transfer to a marketing career. Problem-solving involves comprehension, research, and decision-making strengths that are valuable for marketing and pricing efforts.

More Empathy and Patience

College students develop more empathy and patience in psychology degree programs like clinical psychology and forensic psychology. Empathy and patience help marketing specialists and marketing managers think more carefully about their customers and themselves.

Improved Communication Skills

Psychology degree programs and marketing careers both require excellent communication skills. Psychology majors gain the knowledge and skills needed for different communication methods to successfully perform their duties in a marketing role.

Enhanced Research Skills

Research skills that students learn through an undergraduate degree program in psychology are an important asset to marketing careers. Marketing research involves similar methods used in psychology, such as observation and experimentation.

Best Psychology Degree Specializations for a Career in Marketing

Psychology degree programs typically offer specialized options for students to gain extra knowledge and experience in a certain area. Top psychology degree specializations for a career in marketing include consumer psychology, industrial and organizational psychology, and more.

Applied Social Psychology

The applied social psychology specialization relates to marketing because it teaches psychology majors how to plan and develop programs for clients and patients, just as marketing specialists create campaigns for customers. Applied social psychology programs may include the following:

• advanced research methodology
• advanced statistical methods
• social psychology

Experimental Psychology

Experimental psychology provides expertise in the analysis of behavioral data, methodology in psychology, and more. Marketing professionals can use experimental psychology to understand why customers choose certain products and services.

Organizational Psychology

A marketing career path may benefit from an organizational psychology degree as it focuses on human behavior in the workplace. Understanding how to navigate work environments, personalities, and job duties can be useful for successful marketing.

Business Psychology

Business psychology is closely related to organizational psychology and can contribute to the marketing field. It provides the skills necessary to create a work environment that is productive and meaningful through the awareness of employee behavior and consumer behavior.

Developmental Psychology

Knowing how people change and develop over time can be important to marketing managers, research analysts, and marketing specialists who aim to exceed customer expectations. Developmental psychology reports the job outlook for market research analysts at a growing rate that is considered faster than average. Below, we provide more common marketing career opportunities for psychology majors.

Market Research Analyst

A market research analyst uses consumer psychology to determine what products are in demand, what demographic would be successful for a product, and the cost of a product. Courses in a psychology degree program that would benefit the career of a market research analyst include:

• group dynamics
• theories of personality
• applied social science research methods

Social Media Manager

A psychology degree teaches students to understand human behavior, which is especially useful for a social media marketing manager. Social media managers need to know how users think about likes, comments, shares, and views on social media.

Marketing Manager

Psychology majors gain skills for becoming effective leaders and managers. A marketing manager with knowledge in psychology intensifies the process of creating and delivering successful advertisements.

Marketing Specialist

Psychology programs equip marketing specialists with specific skills for analyzing and recommending demographic data for a product or service. Students in an industrial and organizational psychology degree program

Copywriter

Understanding the human mind increases a copywriter's strategies for delivering successful advertisements for products and services. Copywriters can use psychology to promote safe, inspiring, and convincing announcements for customers.

FAQs About Marketing Careers for Psychology Majors

Psychology majors that have a desire to work in marketing can expect a rise in employment for marketing careers over the next several years. We discuss more information about marketing and psychology below, in addition to available marketing roles.

Can I Be a Marketing Analyst With a Psychology Degree?

Yes, a marketing analyst is a good career for someone with a psychology degree. Marketing analysts require research, observational, analytical, and communication skills that a psychology degree program enhances.

What Are Good Marketing Careers for Psychology Majors?

Psychology graduates interested in a marketing career may qualify for roles in human resource and marketing departments. Examples of marketing careers for psychology majors include:

• recruiter
• marketing manager
• consumer psychologist
• market research analyst
• public relations specialist
• human resources manager

How Long Does It Take to Complete a Psychology Degree?

It typically takes four years to earn an online bachelor's degree in psychology; however, the amount of time it takes to complete this degree depends on the program learning format, whether you enrolled full-time or part-time, and whether you transferred credits.

Can I Complete a Psychology Degree Completely Online?

Yes, accredited institutions offer psychology degree programs in a fully online learning format. Online psychology degree programs include asynchronous, synchronous, or competency-based learning.