<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>The Bachelor of Business Administration in Marketing program at Baker College is designed to give you a solid background in the concepts of marketing and business, including topics in research, strategic planning, product development, sales management, and marketing communications. This program culminates in a work experience project and class that is meant to expose students to problems and situations they might face in the business world. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Applicants to this program should enjoy working with people and should have a creative but organized way of planning and presenting things to others. Because this program takes place online, students should have regular access to a computer and the Internet. Though requirements may vary, students should have earned a high school diploma or equivalent. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>This program asks that students complete a total of at least 181 credit hours. Those credit hours are divided into three different areas: 37 credit hours for major requirements, 72 credit hours for general education requirements, and 48 credit hours for business requirements. </p> <p><u>Marketing Major Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>MKT 131</td><td> Personal Selling</td></tr> <tr><td>MKT 241</td><td> Advertising / Digital Marketing I</td></tr> <tr><td>MKT 251</td><td> Marketing Analytics I</td></tr> <tr><td>MKT 261</td><td> Marketing Planning</td></tr> <tr><td>MKT 312</td><td> Consumer Behavior</td></tr> <tr><td>MKT 342</td><td> Digital Marketing II</td></tr> <tr><td>MKT 352</td><td> Marketing Analytics II</td></tr> <tr><td>MKT 436</td><td> Marketing Strategy and Design</td></tr> <tr><td>WRK 291B</td><td> Professional Career Strategies</td></tr> <tr><td><b>Select One Course from the Following:</b></td><td /></tr> <tr><td>WRK 218</td><td> Work Experience Project</td></tr> <tr><td>WRKBS201</td><td> Work Experience</td></tr> </table><p><u>Business Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>ACC 121</td><td> Fundamentals of Accounting I</td></tr> <tr><td>ACC 122</td><td> Fundamentals of Accounting II</td></tr> <tr><td>ECN 201</td><td> Principles of Macroeconomics</td></tr> <tr><td>ECN 202</td><td> Principles of Microeconomics</td></tr> <tr><td>FIN 101</td><td> Personal Finance</td></tr> <tr><td>FIN 301A</td><td> Principles of Finance</td></tr> <tr><td>LAW 211</td><td> Business Law</td></tr> <tr><td>MGT 101</td><td> Introduction to Business</td></tr> <tr><td>MGT 311</td><td> Organizational Change</td></tr> <tr><td>MGT 321</td><td> Management Information Systems</td></tr> <tr><td>MKT 111B</td><td> Principles of Marketing</td></tr> <tr><td>MTH 401</td><td> Statistical Methods</td></tr> </table><p><u>General Education Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>ELECT111A</td><td> Scientific Inquiry Elective</td></tr> <tr><td>ELECT121A</td><td> Communication Elective</td></tr> <tr><td>ELECT131A</td><td> Global and Cultural Perspectives Elective</td></tr> <tr><td>ELECT131B</td><td> Global and Cultural Perspectives Elective</td></tr> <tr><td>ELECT141A</td><td> Personal and Social Environments Elective</td></tr> <tr><td>ELECT141B</td><td> Personal and Social Environments Elective</td></tr> <tr><td>ENG 101</td><td> Composition I</td></tr> <tr><td>ENG 102</td><td> Composition II</td></tr> <tr><td>HUM 401A</td><td> Philosophy of Ethics</td></tr> <tr><td>INF 113</td><td> Electronic Spreadsheets</td></tr> <tr><td>INF 161</td><td> Technology and Society</td></tr> <tr><td>MTH 108</td><td> College Mathematics I: Reasoning and Application</td></tr> <tr><td>MTH 109</td><td> College Mathematics II</td></tr> <tr><td>SOC 321</td><td> Cultural Diversity</td></tr> <tr><td>SPK 201</td><td> Oral Communication</td></tr> <tr><td>WRI 115</td><td> Workplace Communication</td></tr> <tr><td><b>Select Two Courses from the Following:</b></td><td /></tr> <tr><td>INF 112</td><td> Word Processing</td></tr> <tr><td>INF 114A</td><td> Introduction to Database Applications</td></tr> <tr><td>INF 121</td><td> Introduction to Windows</td></tr> <tr><td><b>Select One Course from the Following:</b></td><td /></tr> <tr><td>PSY 101</td><td> Human Relations</td></tr> <tr><td>PSY 111</td><td> General Psychology</td></tr> <tr><td><b>Select One Course from the Following:</b></td><td /></tr> <tr><td>SPK 211</td><td> Group Dynamics</td></tr> <tr><td>SPK 401</td><td> Presentational Speaking</td></tr> <tr><td>Elective Credit</td><td /></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>After completing this Baker College program, students could seek entrepreneurial ventures as well as entry-level employment in large or small business corporations or offices. These positions could involve working directly with a team or clients, or they could involve working in business research and analysis. </p> <p>Potential job options include but are not limited to: </p> <ul><li>Market Research Analyst </li><li>Marketing Manager </li><li>Market Research Consultant </li><li>Sales Representative </li><li>Customer Service Representative </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>Graduates of this program could decide that it is beneficial to their personal and career goals to study towards a higher-level degree. By pursuing an advanced degree, such as a master's degree, students may be able to expand their business knowledge or hone their marketing skills. For certain marketing positions in management or research, a master's degree or certification may prove helpful. </p> <p>Possible master's degrees include but are not limited to: </p> <ul><li>Master of Arts in Public Relations </li><li>Master of Science in International Marketing </li><li>Master of Business Administration in Marketing </li><li>Master of Science in Marketing </li><li>Master of Arts in Business Communication</li></ul>